Vice President of Growth Marketing, EcoVadis
+ Variable
Business sustainability ratings provider
Open for applications
Business sustainability ratings provider
1001+ employees
Open for applications
+ Variable
1001+ employees
Company mission
To provide the world’s most-trusted sustainability ratings, enabling all businesses to reduce risk, drive performance, and improve environmental and social outcomes.
Role
Who you are
- 15+ years of B2B and small business acquisition marketing in SAAS with deep experience across paid and owned channels including managing the website
- Previous experience managing a team and managing goals at the C-suite level
- 6+ years building, leading, coaching, growing high-performing team members
- Global experience is required with ability to understand and optimize campaigns and numbers based on regions / market insights
- Bachelor’s degree in business or a related field. MBA preferred
- Experience managing and optimizing the funnel. Proven experience using experiments to optimize critical metrics
- Deep familiarity with metrics including CAC, CPL, CPC, CPM, LTV, MQL, MGO and ROAS
- Adept at using core tools such as Pardot, SalesForce, Hubspot, Google suite, ABM platform, LinkedIn, Marketo etc
- Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop actionable recommendations
- Excellent marketing skills and techniques, particularly brief writing, creative feedback, experimentation, campaign performance analysis, iteration/optimization, budget and management
- Hands on experience with SEO, SEM, ABM, social, display, programmatic, OOH, connected TV, affiliates, podcasts etc
- Marketing tech stack knowledge. Experience managing end to end website experience and roadmap
- Demonstrated ability to manage a P&L
- Experience leading or partnering with analytics and rev ops teams to develop and act on insights and analytics
What the job involves
- The Vice President of Growth Marketing will be responsible for driving growth for the company in partnership with Sales
- They will be leading a team of channel marketers including online and offline channels, web marketers, and partner marketing, to drive customer acquisition across all offerings globally
- This executive will be a key member of the marketing leadership team and will be a key contributor to the overall company strategy
- Deliver on new revenue goals globally and by region in close conjunction with regional marketing, sales, and Rev Ops. Deliver performance marketing plans globally and by regions and run regional campaigns in partnership with regional marketing
- Work with sales and regions to forecast quarterly and annual acquisition goals and budgets for the organization, ensuring YoY growth. Manage and report on progress to the leadership on an ongoing basis
- Develop, implement and determine business impact including marketing funnel forecasting, multi-channel attribution models, analytics and dashboarding
- Manage a growing advertising budget and deliver to new user growth while maintaining CAC goals
- Own the website strategy and KPIs . Redesign the website including platform and architecture to increase site conversion and deliver brand goals
- Launch and oversee marketing campaigns using paid, and owned acquisition channels—online and offline to grow new users. Optimize our existing channels, so that we're maximizing the efficiency of our channels
- Build dashboards and analyze campaigns. Work with central measurement team as needed
- Conduct A/B and incrementality tests to add new channels and grow existing ones
- Work with IT as needed to select and oversee implementation of marketing technology (martech) stack to achieve goals
- Hire, lead, and develop a growing team of performance marketing channel experts, and web marketers to continue to grow our customer base and revenue
Application process
- Start date: January, 2025
Salary benchmarks
Our take
With an increasing drive for businesses to be more transparent with their global carbon impact, companies need to find a way to collate their data. This data can then be used to inform business decisions and aid companies in their mission to decrease their carbon emissions. EcoVadis provides business sustainability ratings with the aim of creating a global marketplace where sustainability intelligence influences every business decision.
EcoVadis has devised a criteria based on international sustainable development standards. The criteria considers specific challenges, geographical location and company size to create its rating, ensuring its ratings reflect the company as fairly as possible. The main objective of the rating is to measure the quality of a company’s CSR management system through its policies, actions, and results.
This concept is increasingly pertinent given the emphasis placed on sustainability by consumers, and so EcoVadis are smartly targeting this key area. It currently operates with 90,000 companies of all sizes across more than 200 industries in 160 countries, highlighting the importance of the ratings it provides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$500m
SERIES C
Jan 2020
$200m
GROWTH EQUITY VC
Total funding: $732.7m
Company benefits
- Flexi-time
- Casual and friendly environment
- Virtual and in-person team building events
- Opportunity to work in an international atmosphere
- Learning and Development
- Wellness Programs
- Sustainability events & community involvement
- Budget to furnish your home office
- Peer recognition program
- Employee-led resource groups
- Referral bonus
- Choice of working at the office, remotely, or mixing both
Company values
- Make sustainability real
- Every customer matters
- Belong
- Integrity at our core
- Dare to...
- Be kind
Company HQ
Chaillot, Paris, IDF
Articles
Leadership
Pierre-François Thaler
(Co-CEO)Was CEO of B2Build SA, the first B2B marketplace for the European construction industry. Also has experience as a Director for the Ariba Procurement BPO business.
Frédéric Trinel
(Co-CEO)Holds a degree in International Business from ICAD Business School. Previously founded Mr. Ted Ltd as COO.
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