Growth Marketing Lead, Way
Brand activation platform for hospitality businesses
Be an early applicant
Brand activation platform for hospitality businesses
21-100 employees
Be an early applicant
21-100 employees
Company mission
To help businesses unlock the power of brand activations.
Role
Who you are
- 6+ years of growth marketing experience in a B2B SaaS environment
- 3-4 years of account based marketing experience
- Proven success in executing account-based marketing campaigns
- Strong analytical skills with the ability to interpret data and translate insights into action
- Experience managing paid advertising campaigns and collaborating with marketing agencies
- Proficiency in lifecycle marketing, marketing automation tools, and CRM systems
- Excellent written and verbal communication skills with a collaborative mindset
- Willingness to work in-office in a fast-paced, dynamic environment
What the job involves
- Way is hiring an experienced and results-driven Growth Marketer to develop and execute strategies that drive growth across the entire funnel
- With a particular focus on Account-Based Marketing (ABM), the Growth Marketing Lead will generate momentum with key accounts, driving both top-down and bottom-up engagement
- As Way’s primary growth marketing leader, you’ll collaborate closely with the VP of Marketing, Product Marketing, Content Marketing, and cross-functional teams to ensure campaigns are impactful, data-driven, and aligned with business objectives
- Design and Execute Account-Based Marketing Strategies: Develop and implement targeted ABM strategies to engage key accounts. Track performance, report results, and identify opportunities for optimization
- Run Marketing Experiments: Test and refine lead generation and conversion tactics across multiple channels, including paid media, partnerships, customer-led growth, outbound campaigns, events, and CRO
- Collaborate on Cross-Functional Campaigns: Partner with the VP of Marketing and other teams to promote product launches, content initiatives, and marketing campaigns
- Optimize Conversion Rates: Conduct A/B and multivariate testing to enhance user experience, reduce friction, and boost conversion rates across marketing funnels and landing pages
- Leverage Marketing Automation: Utilize marketing automation tools to deliver personalized communication, nurture leads, and improve campaign efficiency
Our take
Way’s brand activation platform is used by boutique hotel groups and independent hotels to curate and offer experiences & events to boost brand awareness and loyalty. The company was founded on the belief that consumers prefer spending on experiences than products.
Since its founding in 2020, Way has picked up a number of well-known hotel brands including Salt Hotels and Life House Hotels in North America. And the fact that it's already expanded to an office in Paris is a good indication of its strong growth.
Since securing major funding from Tiger Global, Way has also been adding to its executive team as it looks to expand even further on the international front. Plans are in motion to pivot into adjacent sectors including retail and media, where brand activation experiences are also growing in demand.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Nov 2022
$20m
SERIES A
Total funding: $20m
Company HQ
Sixth Street Historic District, Austin, TX
Articles
Leadership
Michael Stocker
(Co-Founder & CEO)Founded and was CEO of skiing industry-focused digital transformation company OnlySky between 2016 and 2020. Previously worked in Government Relations for the Ridge Policy Group.
Salary benchmarks
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