Group Manager, Thumbtack
Growth Marketing, Paid Media
$166.6-253k
Salary is dependent on location
Local services marketplace app
Open for applications
Local services marketplace app
1001+ employees
Open for applications
$166.6-253k
Salary is dependent on location
1001+ employees
Company mission
Thumbtack's mission is to help homeowners care for their homes, all the way from minor retouching to fundamental remodelling projects.
Role
Who you are
- Significant experience leading large-scale performance and multi-channel media portfolios
- Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting
- Deep expertise in automation, infrastructure, and AI-driven optimization, along with advanced measurement frameworks such as MMM, incrementality, and portfolio modeling
- Strong strategic and analytical skills, with the ability to translate complex data into clear business insights, decisions, and long-term direction
- Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for growth strategies
- Demonstrated ability to build, lead, and develop senior talent, fostering a culture of collaboration, accountability, and innovation
What the job involves
- We’re a team of growth marketers, channel strategists, and analysts responsible for scaling Thumbtack’s reach and driving measurable contribution to the business
- We combine creativity with data rigor to design and optimize campaigns across paid and owned channels. Our team partners closely with Finance, Analytics, Creative, and Product to ensure every marketing dollar is invested effectively and contributes to long-term growth
- As Group Manager, Media, you will own Thumbtack’s performance media portfolio across TV, CTV, Online Video, Audio, and emerging channels
- You’ll define the long-term investment vision with a performance-first mindset, balancing local and national buys to maximize contribution
- You’ll bring innovation through AI-driven automation, creative strategies that break through clutter, and advanced measurement frameworks to prove impact in an increasingly untrackable world
- This role is highly visible, requiring strong executive influence and the ability to develop and lead senior media talent
- Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
- Drive execution of the media roadmap, ensuring clear OKRs, test-and-learn agendas, and performance goals are defined, tracked, and met
- Define and evolve best practices, partnering with Finance and Data Science, to forecast, scenario plan, and model ROI tied directly to contribution
- Lead automation and infrastructure innovation at scale, driving adoption of AI-driven tools such as dynamic creative optimization, predictive bidding and advanced data integrations
- Develop creative/media integration strategies that cut through clutter and drive measurable results
- Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions
- Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
- Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence
Our take
ThumbTack is a local services marketplace app that pairs customers with skilled professionals. Instead of simply searching for a professional, users provide ThumbTack with details of the job they need completing and the professionals then pitch their services to the potential customer using credits. ThumbTack makes its money by charging the professional for these credits.
It positions itself as something a little different in a saturated local services space that is dominated by companies like Angie’s List, TaskRabbit, Yelp, eBay, and Amazon. It also focuses on a broad range of professionals, from traditional home services like electricians and painters to photographers, personal trainers, and birthday party magicians.
The COVID-19 pandemic saw a boost in business for ThumbTack as more people stayed at home and made changes to their properties, increasing the demand for home professionals. In fact, after 2019, the company doubled in value to $3.2 billion with its 2021 raise. Now its updated app has 30 new features, and the company is partnering with the likes of trade-powering platform and Unicorn ServiceTitan, indicating Thumbtack's sustained sway in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$275m
LATE VC
Jul 2019
$150m
SERIES F
Total funding: $699.4m
Company benefits
- Parental leave
- Health insurance
- Community matters | Sure, our ways of connecting have changed. But we haven’t missed a beat, from virtual concerts to “TTversary” celebrations to weekly catch-ups
- Always be improving | We bring out the best in our colleagues — and our product — by pushing each beyond what we believe we’re capable of. We give honest feedback, even when it’s hard
- Wellness is a way of life | We promote balance with generous PTO and company-wide holidays — and find our centers every Wellness Wednesday with yoga featuring a Thumbtack pro
- A worthy mission | In a world where tech is often seen as eroding good jobs, we’re helping small business owners thrive. Our product makes entrepreneurship accessible to everyone
- Driven by our values | Our values are the compass by which we make all our decisions. Each one matters: Lead with why, Make it count, Own it, Choose teamwork, and Say what you mean
- Plus, amazing benefits | All the benefits you’d expect, plus a few more: generous parental and fertility benefits, $1800 for Thumbtack services per year and a $1200 remote work stipend
- Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
- 20+ company-wide holidays including two week-long shutdowns
- Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
- Cell phone and WiFi reimbursements
- Subscriptions and Employee Assistance Program for mental health and well-being
Company HQ
SoMa, San Francisco, CA
Leadership
Marco Zappacosta
(CEO)Having studied at Columbia University, Marco co-founded Thumbtack in August 2008. He has served as CEO since January 2009.
Jonathan Swanson
(Chairman)Jonathan started his career creating financial market reports for the White House before co-founding Thumbtack in 2008. Currently Founder at Powerset and Athena.
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