Senior Specialist in Lifecycle Marketing, Zynga
$71.4-105.7k
Social game developer
Be an early applicant
Social game developer
1001+ employees
Be an early applicant
$71.4-105.7k
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- This role is suitable for someone who can work in a fast-paced environment of operating live games
- Bachelor’s degree
- 2+ years experience in CRM or Lifecycle Marketing roles (B2C only)
- Hands on experience with HTML, SQL, and Content Management Systems like Braze/Clevertap/Moengage
- Must have experience in warming up new IPs and monitoring domain reputation
- Demonstrated success in deploying effective marketing communications at scale
- Inquisitive action-biased mind, appropriately focused on customer and business critical metrics
- Self-starter with ability to thrive under pressure in a fast-paced environment
- Effective producer of high-quality work with a desire for increasing responsibility
- Proven ability to learn technology quickly
- Versatile, flexible and trainable
- Able to effectively balance and prioritize multiple tasks
- Strong communication, copywriting, organizational and project management skills
- Attention to detail
- Team-first attitude
- Passion for games
What the job involves
- The Lifecycle Marketing Senior Specialist is responsible for the day-to-day, hands-on execution of all Lifecycle Marketing campaigns and activities, focused on Email, Push Notification, and other CRM channels, in support of company and business unit objectives for our game(s)
- This includes ownership of the planning, setup, maintenance, copy, art, testing and reporting. This position requires a creative and collaborative professional who is skilled operationally, and can come up with tactical solutions based on their LCM expertise
- Coordinate creation of art briefs, copy, text/HTML email templates, target segmentation, tests, etc
- Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
- Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.)
- Collaborate with cross-functional teams to strategize content for their game/games
- Build testing plans for new and existing programs
- Flawlessly execute tests and tactics that increase player health and lifetime value
- Embrace established processes and find opportunities to improve efficiency of role
- Ownership of the LCM Roadmap for their game(s)
- Ensure the highest standards, employ best-practices and foster accountability
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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