Head of Marketing, WA Technology
More information about location
2+ days a week in office
iGaming software and content solutions
Be an early applicant
iGaming software and content solutions
101-200 employees
Be an early applicant
More information about location
2+ days a week in office
101-200 employees
Company mission
To transform the gaming supply chain with solutions that supercharge our partners'' success in emerging markets.
Role
Who you are
- The ideal candidate will have 4-5 years of B2B marketing experience preferably in the iGaming or SaaS industries, working across both brand awareness and lead generation objectives
- 4-5 years of experience working in a marketing role in a B2B iGaming or SaaS brand is essential
- Experience collaborating with cross-functional teams, including executive management, product management, operations, sales, and marketing
- Strong understanding of digital marketing tools (e.g., Google Ads, LinkedIn, SEO) with the ability to assess campaign quality and results
- Experience managing teams in a fast-paced startup work environment is essential
- Confidence in effectively leading, inspiring, and mentoring direct and indirect reports
- Strong presentation, written, and verbal communication skills, with an eye for quality and attention to detail is essential
- Can-do attitude, focus on problem-solving, and getting things done
- Strong decision-making skills, with the ability to analyze data, assess risks, and make strategic choices that drive marketing performance and brand growth
- Bachelor's/Master’s degree in Marketing
- The role requires availability for business travel (approx. 20% - working time)
What the job involves
- Lead the marketing team in developing and executing end-to-end marketing campaigns
- From reviewing and developing a fully integrated strategy for our B2B iGaming business to supporting the team in achieving their goals, you will be the main driving force behind our marketing efforts
- Your responsibilities include overseeing marketing media assets through events, social media, paid and earned media, PPC, and any new innovative marketing methods
- You will also oversee the use of integrated channels to increase brand awareness, generate leads, and build brand loyalty
- As the Head of Marketing, you will be reporting to the CCO
- Conduct a comprehensive review of the Marketing Strategy and revamp it according to the latest priorities after consulting with the senior management team
- Work with the management team to define marketing budgets and provide consistent reports to justify and share results
- Optimise events strategy and support overall execution in collaboration with the events manager
- Revamp existing social media channels, develop a plan to grow the audience, and define the content calendar in line with SEO best practices
- Define value proposition and brand positioning
- Collaborate with stakeholders on continuous improvement of the website
- Define and implement PR & communications strategy to establish WA.Technology as a leader in the B2B iGaming industry
- Create/redefine product messaging that sets existing and new products apart from others in the market
- Continuously update product and company decks and other marketing materials
- Optimise lead generation at events and websites and establish proper flow of leads into the CRM
- Build case studies and testimonials to build brand loyalty and generate leads
- Track, measure, and analyse all marketing initiatives to report on ROI
- Opportunity to work with well-connected industry leaders
- A leadership approach that fosters innovation, creativity, and trust
- Opportunity to experience the buzz of highly driven and motivated work colleagues
- Experience a start-up feel in a fast-paced growth-driven environment
Salary benchmarks
Our take
WeAreGame, powered by WeAreTechnology Group and BelloaTechnologies, is a new player in the iGaming industry. The company's core focus is on offering iGaming products, platforms, and management solutions to assist operators enter and expanding emerging markets.
The combined expertise and resources of WeAreTechnology Group and BelloaTechnologies have set WeAreGame on a path of growth and progress. As the company builds momentum, it is gearing up to make significant announcements regarding its platform and services, promising exciting developments for clients and the gaming community.
The company has since introduced a dynamic iGaming platform branded as WeAre Platform, which empowers numerous leading names in the industry. With a clear vision for the future and several industry award wins in 2024, WeAreGame aims to reshape the gaming experience and expand its reach to players worldwide. As the company navigates the challenges of emerging markets, its focus remains on fostering a positive impact and contributing to the growth of the industry.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 100% remote opportunity
- Flexible work environment
- Attractive remuneration package
- Opportunity to work with well-connected industry leaders.
- A leadership approach that fosters innovation, creativity, and trust.
- Opportunity to experience the buzz of highly driven and motivated work colleagues.
- Experience a start-up feel in a fast-paced growth-driven environment.
Company HQ
Valletta
Leadership
Tim Scoffham
(CEO)Former Founding Partner and Director of Investor Relations at PeopleForce. Also worked as a Managing Director at New Media Services, and held leading roles at GreyStripe (acquired by Conversant) and Opera.
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