Senior Marketing Specialist, Weee!
TikTok Shop
$75-90k
5 days a week in office (Fremont, CA)
Online grocery delivery platform
Open for applications
Online grocery delivery platform
501-1000 employees
Open for applications
$75-90k
5 days a week in office (Fremont, CA)
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- We are seeking a dynamic and creative Sr Marketing Specialist with a passion for social commerce and a strong understanding of TikTok and TikTok Shop
- This role is ideal for someone passionate about food, deeply understanding Latin culture, and curious to share diverse flavors with a broader audience on TikTok
- Bachelor's degree in Marketing, Social Media, Business, or a related field
- 3+ years of experience in e-commerce, social media management, or social commerce roles
- Proficiency in video editing and design tools (e.g., CapCut, Canva, Adobe Premiere)
- Strong relationship-building and negotiation skills, with the ability to foster long-term partnerships with influencers and affiliates
- Comfortable being on video and engaging with the audience
- Proficiency in Spanish
- Social video portfolio must be provided
What the job involves
- Develop and maintain a campaign calendar for the TikTok social account, aligned with promotional strategies and brand guidelines to drive social engagement, seeding potential hero products, and growing shop sales
- The ideal candidate will manage social campaigns and support the execution of sales strategies to enhance social engagement and sales, as well as analyze the shop performance metrics
- Plan and execute marketing campaigns, including social content strategy, influencer collaborations, and promotional events to support TikTok Shop sales
- Plan, script, and produce engaging shoppable videos tailored to TikTok
- Analyze TikTok social posts’ performance metrics, such as views, engagement rates, shares, and conversions to refine content strategies
- Manage relationships with external partners, including TikTok shop team and agencies, to align on platform strategy, campaign goals and drive sales
- Optimize product listings in the TikTok Shop to ensure accurate descriptions, high-quality images, and competitive pricing
- Collaborate with the merchandising and supply chain team to launch new products on the TikTok Shop, manage availability and highlight top performing SKUs
- Work with the logistics and customer satisfaction team to coordinate operational changes and ensure optimal customer experience
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company HQ
Baylands, Fremont, CA
Leadership
Larry Liu
(CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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