Group Product Manager, Moloco

• You have 10+ years of experience, including significant product-management experience in ad tech, machine learning, marketplaces, optimization systems, or another technically complex domain
• You have owned products end to end, from strategy and problem definition through roadmap, execution, launch, and measurable business impact
• You have a track record of turning complex ML, data, or platform capabilities into customer and business outcomes
• You can reason deeply about performance systems, experimentation, metrics, and trade-offs in environments with noisy, incomplete, or probabilistic data
• You are comfortable partnering closely with Engineering, Machine Learning, Data Science, and infrastructure teams on highly technical products
• You can move between executive-level strategy and implementation-level detail, creating clarity without losing sight of the underlying system
• You have strong product judgment and prioritization skills, with the ability to identify the few investments most likely to create durable performance gains
• You have led cross-functional initiatives that required alignment across multiple teams, competing priorities, and a globally distributed organization
• You communicate clearly and can build conviction with senior leaders, technical partners, and customer-facing teams
• You are energized by ambiguous problem spaces and are comfortable learning quickly, forming hypotheses, and refining strategy through evidence
• You care about customer outcomes and can connect platform and model investments to the workflows, goals, and economics of advertisers

Desirable

• As Group Product Manager, IAP Advertising Performance, you will own the product strategy and execution for the systems that help advertisers acquire high-value users and drive in-app purchase outcomes at scale
• You will lead the evolution of the CARA domains that most directly determine IAP performance: Ad Recommendations, Bidding, Signals, and Campaign Automation. These capabilities work as a compound system: signals improve recommendations, recommendations sharpen bid economics, bidding generates richer outcome data, and campaign automation helps advertisers act on those insights
• This is a high-impact role at the center of Moloco Ads’ largest business. You will partner with Engineering, Machine Learning, Data Science, Product, and Go-to-Market teams to turn advances in models, data, and platform infrastructure into measurable improvements in advertiser outcomes
• Moloco’s CARA AI powering IAP advertising, our largest business, is one of the most technically demanding product areas in performance advertising
• Every impression requires real-time decisions about user intent, conversion probability, creative fit, auction economics, budget pacing, and the quality of available signals
• Many of the most valuable user, app, and conversion combinations are sparse or have never been observed before
• You will bring product leadership to this system-level challenge
• You will define where Moloco should invest, create a durable performance roadmap, and ensure that work across bidding, recommendation, signal engineering, and campaign automation compounds into better results for advertisers
• Strategy and vision for the future of IAP advertising performance
• Deep partnership with engineering and machine learning on technically complex systems
• Rigorous prioritization across data, models, platform capabilities, and advertiser experiences
• End-to-end accountability for measurable business outcomes
• Cross-functional leadership across a broad, globally distributed organization
• Define the vision, strategy, and multi-year roadmap for IAP advertising performance across Ad Recommendations, Bidding, Signals, and Campaign Automation
• Own the product strategy for improving IAP outcomes across Android and iOS, with a particular focus on gaming and other high-value app categories
• Establish a systematic performance-management program: identify the highest-impact opportunities, maintain a prioritized backlog, define success metrics, and drive issues through resolution
• Lead the evolution of Moloco’s bidding control tower, including bid optimization, auction strategy, budget allocation, pacing, value optimization, and performance monitoring
• Translate advances in machine learning, data, and platform infrastructure into product capabilities that improve advertiser scale, return on ad spend, cost per acquisition, and downstream user value
• Define how signals from advertiser conversion events, mobile measurement partners, publisher interactions, SDK activity, and bid requests should be collected, evaluated, enriched, and used across the system
• Partner with the UA SDK and signal-engineering teams to expand the quality, coverage, and timeliness of signals available to IAP models
• Shape recommendation systems that estimate user intent, conversion probability, and advertiser value in real time, including in sparse-signal and cold-start environments
• Define how campaign automation should help advertisers select objectives, configure campaigns, identify optimization opportunities, and act on performance insights
• Harmonize product choices across optimization objectives and measurement approaches, including event-based optimization, predicted lifetime value, SKAN, value multipliers, and related performance controls
• Design measurement frameworks and experimentation strategies that distinguish local model gains from durable improvements in advertiser and business outcomes
• Partner with Data Science, Machine Learning, and Engineering leaders to evaluate model quality, diagnose performance gaps, and make disciplined trade-offs between short-term wins and structural improvements
• Align Product, Engineering, Science, Operations, and Go-to-Market teams around priorities, launch plans, operating mechanisms, and customer feedback loops
• Communicate strategy and progress clearly to senior leadership, creating conviction around investment decisions and ensuring accountability for results
• What success looks like:
• In the first 90 days, you will:
• Build a detailed understanding of IAP performance, the current bidding control tower, and the highest-impact opportunities across Android and iOS
• Establish strong working relationships with Engineering, Machine Learning, Data Science, UA SDK, and Go-to-Market partners
• Create a shared view of the performance backlog, key metrics, dependencies, and decision forums
• Identify and drive a focused set of near-term improvements while defining the longer-term product strategy
• Over time, you will:
• Make IAP performance improvement a systematic, measurable, and continuously operating product discipline
• Deliver structural gains in advertiser performance through better recommendations, bidding, signal utilization, and campaign automation
• Create a coherent product experience in which advertisers can express their business objectives and Moloco can optimize toward the outcomes that matter most
• Help make every campaign generate better data and every new signal improve the performance of the broader CARA system