Content Marketing Manager, Signpost
Customer communication software
Be an early applicant
Customer communication software
101-200 employees
Be an early applicant
101-200 employees
Company mission
To create a world where local businesses, from small to large enterprises, can all prosper due to great and lasting customer relationships.
Role
Who you are
- A strategic storyteller who can produce clear, compelling content across the entire funnel
- Someone who understands how to craft narratives that attract, educate, and convert busy home service pros
- A creator who’s equally comfortable writing, editing, planning, and optimizing
- A cross-functional partner who loves collaborating with Product, Sales, and CS to turn insights into high-impact content
- A builder who can help shape a scalable content engine inside a fast-moving, growing company
Desirable
- Content Marketing: 5+ years in SaaS companies or a similar fast-paced environment
- Full-Funnel Content Creation: Blogs, landing pages, guides, scripts, email, and social
- SEO & Organic Growth: Keyword research, search intent, and on-page optimization
- Industry Familiarity: Experience with SMB, home services, martech, or communications tools is a plus
- Startup Mentality: Comfortable iterating quickly and building structure as you go
- Cross-Functional Collaboration: Proven ability to partner effectively with Product, Sales, and CS
What the job involves
- We’re looking for a Content Marketing Manager who can turn our mission, customer insights, and product strengths into compelling content that drives demand, builds trust, and positions Signpost as the go-to communications and operations partner for home service pros
- Own the end-to-end content strategy across blog, website, email, social, ads, webinars, and downloadable resources
- Produce full-funnel content that supports awareness, conversion, and customer activation
- Collaborate with product to create messaging and content for product launches, campaigns, and new initiatives
- Build SEO-driven content that grows organic reach and brings in qualified traffic
Our take
Running a small business can be challenging. With so many things to do and think about, local business owners often don't have the time or resources to dedicate to marketing and reputation management. This puts them at a disadvantage compared to larger corporations that have access to powerful marketing tools.
Signpost is a customer relationship management suite that levels the playing field for local business owners, who make up 99.7% of all US businesses. It allows local businesses to manage the full lifecycle of its customer interaction and has reported that most local businesses on its platform see ratings improve by over 30%, with revenue increasing by over 10%.
With nearly $90M in secured funding, a user base surpassing 20,000, and a recent milestone achieved through its acquisition by Hibu Inc, Signpost is not just thriving but also paving the way for a promising future. By leveraging the strengths of both entities, this collaboration aims to drive innovation, enhance offerings, and establish a formidable presence in the ever-evolving SMB market.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2019
$52m
LATE VC
Nov 2017
$5m
LATE VC
Total funding: $93.7m
Company benefits
- Equipment: Signpost provides all new employees with laptops and the equipment they need to be successful
- Culture: Signpost celebrates monthly birthdays, hosts office parties, and funds employee appreciation events
- Hands-on Training: We provide comprehensive, hands-on training by department for every new employee at Signpost
- Community: Signpost supports employee groups focused on important causes and one volunteer day per quarter for each employee
Company HQ
Chelsea, New York, NY
Leadership
George Bilbrey
(CEO, not founder)Previously the COO of Veripost and CEO of Assurance System. Most recently, they worked at Return Path, first as President and then as President & Chief Customer Officer.
Salary benchmarks
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