Analytics Manager, Etsy
Growth Marketing
$174-226k
Plus equity and annual performance bonus
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$174-226k
Plus equity and annual performance bonus
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- If you enjoy leading analytics teams and providing insight into patterns of customer behavior, we would love to see your application!
- Proven success leading Analytics or Data Science teams, including experience managing data scientists and providing useful and actionable feedback
- Experience guiding and scaling marketing efforts and a deep understanding of performance marketing theory and practice, preferably with a focus on Paid Search, PLA, or SEO in a retail/marketplace setting. This includes but is not limited to experience with measurement techniques, such as customer lifetime value (CLV), attribution models, marketing mix models (MMM), and experimental design
- Successful track record of distilling highly complex problems into narratives that are concise, action focused, and memorable, and express your recommendations with both conviction and finesse
- High proficiency with advanced analytical techniques and SQL, R and/or Python
- Ability to communicate insights to senior executives verbally, visually, and in writing
- A trust in and dedication to Etsy’s vision, mission and values
What the job involves
- We are looking for a Analytics Manager, Growth Marketing to lead a team of data scientists that support our Marketing Organization
- You and your team will employ sophisticated analysis and industry-leading measurement techniques - such as the measurement trifecta of experimentation, MTA and MMM - to drive the strategy and operational processes of these groups
- Manage a team of data scientists, providing guidance and mentorship on specific analyses, career development, and novel analytical techniques
- Collaborate closely with Growth Marketing and Marketing Tech team management to develop strategies to sustain and grow our buyer base
- Be an encouraging leader with a vision for our marketing measurement methodology, working with your team to help Etsy’s measurement philosophy remain innovative and best-in-class
- Elevate the level of your team and your partners by bringing in external examples and industry perspective and ensuring we are continually refining our analytical toolkit
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Application process
- If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
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