Director of Field Marketing, GameChanger
$170-200k
+ Equity + Bonus
More information about location
Scorekeeping & statistics app for sports teams
Job no longer available
Scorekeeping & statistics app for sports teams
201-500 employees
Job no longer available
$170-200k
+ Equity + Bonus
More information about location
201-500 employees
Company mission
GameChanger's mission is to help families elevate the next generation through sports.
Role
Who you are
- The ideal candidate will have successfully led user engagement marketing strategies, managed events, optimized for data-driven decision making, and led high-performing teams
- 8+ years of marketing experience with 4+ years leading teams
- Preference for experience in community engagement, events, customer support, partnerships, and communications
- Demonstrated success acquiring users for consumer-facing product-led growth (PLG) companies
- A history of driving outcomes with on-the-ground, grassroots strategy and tactics
- Demonstrated adaptability, thriving in environments of ambiguity, and effectively navigating through evolving and complex challenges
- Proven ability to manage budgets and drive efficient customer and revenue growth
- Proficient using data and experimentation to inform decisions and optimize performance
- Adaptable and eager to scale with a growing company
- Clear and concise communicator
What the job involves
- As the Director of Field Marketing, you’ll ensure the efficiency and effectiveness of a set of the marketing team’s performance
- This role involves the management of marketing processes, technology, data, and analytics to drive strategy, planning, execution, and measurement of marketing campaigns and initiatives
- Team oversight includes leading a team to drive adoption of our product by bringing GameChanger to the spaces where current and future users gather
- Specifically, you’ll oversee the development and execution of events, community growth and engagement, partnership activation, and direct-to-user focused marketing initiatives
- You will lead development and execution of initiatives from end-to-end along with budget administration, analysis, and relevant communications
- You’ll do this with an agile and entrepreneurial approach while driving operations to ensure a high level of execution, tightly aligned to product and go-to-market strategy
- This role reports to the VP of Community and sits on the Go-To-Market team
- Drive planning and execution of marketing in three core areas: grassroots events, partnerships, and community engagement
- Ensure strategies are aligned with product marketing objectives, target audience personas, and brand identity
- Oversee activities to bring GameChanger to digital and in person spaces where current and prospective users gather
- Collaborate across marketing teams using agile methodology; including digital, social media, content, and design to maintain a consistent message across all programs, align on strategy, and execute towards shared KPIs
- Lead a team of grassroots marketing professionals, fostering an environment of entrepreneurialism, growth, collaboration, and high performance
- Procure and manage external vendors, including agencies, as needed
- Collaborate with Product Marketing and Business Development teams to negotiate and establish mutually beneficial partnerships that align with the organization's product marketing goals and target audience
- Oversee progress monitoring and ensure effective project management in alignment with greater go-to-market team processes (such as agile sprint processes)
- Get hands-on with customer data and market insights to inform execution
- Use experimentation through A/B testing optimization strategies
- Collaborate with Data and Analytics teams to develop and execute measurement plans
- Lead measurement and analysis of performance and OKRs to assess effectiveness, prepare internal reports and presentations to communicate insights, trends, and recommendations to key stakeholders and adjust tactics as needed to optimize results
- Act as a leader on the Go-To-Market team, collaborating across digital marketing and brand studio teams, and contributing to overall strategy
Our take
The competitive nature of sports has always been driven by scorekeeping, and nowadays results are often consumed online. However, for smaller teams it can be difficult to provide this information digitally, as they do not have dedicated web development staff.
GameChanger provides a scorekeeping and statistics platform for sports teams to engage with their fans, that allows viewers to track the progress of a game in real-time similar to with professional sports. The company also embeds a live-streaming service into the platform to facilitate remote viewing, helping to increase audience engagement.
Whilst some sports teams already stream events on platforms such as Twitch and YouTube, most do not have the technical resources to achieve this. GameChanger has recognised this gap in the market, providing a simple yet unified platform for sports scoreboards and streaming, providing a fair opportunity for any team to maximise their community engagement.
Freddie
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2014
$6.8m
SERIES B
Nov 2011
$1.1m
SERIES A
Total funding: $10.7m
Company benefits
- Unlimited Vacation - Take time off work and travel the world. Enjoy unlimited vacation time.
- Remote Work - GameChanger’s can work from anywhere. You’ll receive a tech budget to make sure you’re set up for success.
- Health Insurance - We’ll make sure you stay healthy. Health, dental, vision, and other perks like a pre-tax FSA - we've got you covered.
- 401K Plan - We’re always looking ahead and so should you. Did we mention that we match?
- Tech Budget - You receive a large tech budget every two years. It’s yours to keep.
- Continued Learning - Tuition reimbursement, an annual flexible learning budget, mentorship opportunities, and more.
- Parental Leave - Get the time off you need with extended parental leave for both parents.
- Wellness - Stay fit and healthy on us. We offer a Gympass membership.
- Other Perks - Monthly Snack Boxes, Dick's Sporting Goods employee discount, Demo Day, Hack Day, virtual and in person team social events
Company HQ
East Village, New York, NY
Leadership
Sameer Ahuja
(President)SVP at DICK’S Sporting Goods, that owns GameChanger. Former Founder and CEO of Dera Capital Advisors, as well as former Co-founder and COO/CFO of the Sports Museum of America.
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