Portfolio Change & Comms Manager, Diageo
Consumer Digital Transformation
+ Share options + Annual bonus based (dependent on performance)
Alcoholic beverage company
Be an early applicant
Alcoholic beverage company
1001+ employees
Be an early applicant
+ Share options + Annual bonus based (dependent on performance)
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- 6–8 years of experience in change management, internal communications, or digital transformation roles within global organisations
- Experience working within marketing, technology, or digital product environments
- Strong writing, storytelling, and partner engagement skills
- Familiarity with enterprise change frameworks (e.g., PROSCI, ADKAR) and tools (e.g., Planview, SharePoint, Yammer, MS Teams, ADO)
- Proven ability to manage multiple workstreams and deliver change in complex, matrixed environments
- Experience partnering with brand, regional, or capability teams across geographies and functions
What the job involves
- In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way
- We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these outcomes in repeatable way – consistent technology, capabilities and operating models across marketing fields
- We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner
- The CDT Portfolio Change & Communications Manager plays a vital role in ensuring that this transformation is not only delivered but also fully adopted and embedded across Diageo’s global, regional, and local teams
- Reporting into the MarTech Transformation Office (MTO), this role is responsible for designing and implementing change management strategies and internal communications that build awareness, enable adoption, and foster sustained engagement with the CDT portfolio
- Develop and own the integrated change management plan for the CDT portfolio, aligned to the Engine roadmaps and Project Monarch ways of working
- Collaborate with Capability Leads and Product Owners to assess change impact and readiness for each deployment
- Coordinate with Regional Digital Hubs and Engagement Leads to localise plans and ensure cultural relevance
- Design and deliver engaging internal communications campaigns to build awareness and advocacy for CDT tools and initiatives
- Create content including newsletters, leadership talking points, Yammer posts, playbooks, case studies, and event materials
- Manage the CDT communications calendar and ensure timely updates through regular forums, townhalls, and showcases
- Equip Product and Capability teams with change & comms toolkits to support rollout (e.g., adoption journeys, launch packs, training assets)
- Facilitate onboarding sessions, capability demos, and knowledge share events with markets, GBTs, ABCs, and CCTs
- Monitor feedback loops and adjust plans to maximise user engagement and capability uptake
- Work with PMO, Product Teams and Performance Leads to define and track adoption metrics (e.g., usage rates, satisfaction, value Key Performance Indicators)
- Provide visibility of adoption health and risks across capabilities and markets through dashboards and reports
- Share success stories and lessons learned to drive continuous improvement
- Embed standardised change approaches in alignment with PACE, Project Monarch, and Enterprise Change standards
- Lead or contribute to change working groups, ensuring alignment and consistency across CDT Engines and enabling functions
- Champion a user-centred mentality and change agility across the CDT community
Salary benchmarks
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.8m
GRANT
Total funding: $8.8m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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