Associate GQ Social Media Manager, Conde Nast

$65-82k

Junior and Mid level
New York

Office located in World Trade Center, NY

Conde Nast

Global media company

Open for applications

Conde Nast

Global media company

1001+ employees

B2CB2BPublishingContentCommunicationMedia

Open for applications

$65-82k

Junior and Mid level
New York

Office located in World Trade Center, NY

1001+ employees

B2CB2BPublishingContentCommunicationMedia

Company mission

To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.

Role

Who you are

  • Along with a passion for storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences.
  • The role is intended for someone who cares deeply about the important topics we cover, has strong writing skills, knowledge of analytical tools, and is enthusiastic about joining an agile team.
  • This person has an instinct for what’s on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organization
  • A minimum requirement of 2+ years social media management experience
  • Passionate about existing and emergent social media platforms and growing audiences
  • A strong understanding of social media trends and how to translate these into content for brands
  • Familiarity of social video content and formats - experience of video strategy a bonus
  • Positive team player and an enthusiastic work ethic
  • Familiarity with GQ’s editorial content and tone of voice
  • Strong writing and communication skills
  • Good understanding of social media analytics and how to use data to inform strategy
  • Experience optimizing social media content for engagement and/or traffic
  • Strong editorial judgement
  • Excellent organizational skills, focus, and attention to detail
  • An established ability to synthesize and communicate information quickly
  • Must complete an edit test (writing samples are a plus)
  • Some weekend and evening work may be required
  • This is a guild position

What the job involves

  • GQ is seeking an enthusiastic Associate Social Media Manager to lead day-to-day social posting and social media strategy in partnership with the Associate Director of Social Media.
  • This role is responsible for daily posting across all social media channels, including but not limited to Instagram, Facebook, Pinterest and X/Twitter, and will also work in close collaboration with the video team to create social-first video content.
  • This position is also responsible for working with the editorial team on cover launches and features, commercial sponsorship deliverables and partnerships, attending and covering social rollouts at events, and collaborating with audience development leads on growth strategy
  • Write, schedule, and optimize daily posts across multiple social platforms, including Instagram, TikTok, Facebook, X/Twitter and Pinterest
  • Write top-notch social media copy in the GQ tone of voice with high attention to detail
  • Work closely with editorial stakeholders to roll out cover stories and features across social media platforms
  • Make content recommendations to the editorial team informed by social media trends
  • Pitch social angles and social-extension ideas that align with editorial objectives across both print and digital
  • Build creative assets for various social platforms and write creative briefs for assets
  • Collaborate with video producers on the ideation and creation of social first videos and franchises
  • Coordinate with editors and publicists to ensure talent promotion on social
  • Brainstorm new ideas and plan rollout strategies for testing with the audience development team
  • Attend events to cover social media posting
  • Monitor social media conversation and ideate reactive content for engagement on key social platforms
  • Plan, design and implement successful social strategies on cover reveals, tentpoles (such as Oscars, Met Gala) and global and local stories
  • Report on content performance and present social insights and best practices to GQ and Conde Nast’s digital and audience development team
  • Oversee social media content calendars considering key tentpoles, events and GQ schedules
  • Engage with our audience through thoughtful, impactful, relationship-driven communication
  • Own the GQ Box publishing schedule and execution of posts on GQ accounts

Application process

  • If you are interested in this opportunity, please apply below, and we will review your application as soon as possible

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Insights

2% employee growth in 12 months

Company

Company benefits

  • Domestic Partner Benefit Extensions
  • Free Mental Health Services
  • Assistance in Refinancing Student Loans
  • Long-term Remote Work Pilot
  • Extended Bereavement leave
  • Extended Parental Leave
  • Added Adoption Financial Support

Our take

Condé Nast is a global media company responsible for producing print, digital, video and social brands. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest. The company now operates in over 32 markets and has ventured out with entertainment and education divisions.

With the decline in printed media, Condé Nast has held its market-leading position by recognising that it is no longer just a ‘magazine company’. Millions more consumers interact with its digital and social content over those who read the magazines. Not only does it now prioritise its digital content but to account for the collapse of print advertising, Condé Nast moved titles behind online paywalls.

Targeting future growth, Condé Nast in 2022 appointed a strategy and corporate development role to seek out new opportunities, and has placed great efforts into building its entertainment division. Recently, the company has had to lay off a number of its staff and undergo some restructuring, but it is doubtful this will have a major effect on its operations.

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Kirsty

Company Specialist at Welcome to the Jungle