Senior Product Marketing Manager, Ledgy
£60-75k
+ Equity
More information about location
Equity management platform
Be an early applicant
Equity management platform
21-100 employees
Be an early applicant
£60-75k
+ Equity
More information about location
21-100 employees
Company mission
To democratise ownership one company at a time.
Role
Who you are
- You have 4+ years of hands-on experience managing Product Marketing at a fast-growing tech company (ideally in B2B SaaS, fintech is a plus)
- You have a strong track record of launching products and features in multiple markets, with experience growing mid-market and enterprise customer segments
- You are an excellent project manager and able to work cross-functionally, managing multiple initiatives simultaneously
- You take a data driven approach and understand how incremental improvement can deliver impact over the long term
What the job involves
- As Senior Product Marketing Manager at Ledgy, your mission is to lead the product marketing function, shaping our product marketing strategy and owning how we position our products, features, and value proposition to ensure pipeline generation, product adoption, and customer retention
- Short-term goals (1-2 months): Become an expert in our product
- Get comfortable with our existing Product Marketing strategy, suggest improvement, and be fully equipped for execution
- Analyse how our core markets are growing and changing, how competitors are positioning themselves, and articulate how our company can differentiate itself
- Develop and tailor marketing assets such as case studies, demos, and user guides for key decision makers and their stakeholders, in order to drive adoption and internal advocacy within the customer’s organisation
- Work closely with product, marketing, and sales teams to brief them with the user insights, value props, and messaging in order to successfully execute go-to-market campaigns
- Medium/Long-term goals (3 to 12 months): Build a product marketing rocket ship
- Execute the product marketing strategy, driving awareness and adoption across our different customer segments and markets
- Improve and update our customer personas and have a deep understanding of the pain points and needs of our key decision makers and their stakeholders
- Become the conduit between the Product and Commercial teams, driving strategic alignment and informing the product roadmap based on market insights, sales performance, and product usage
- Create campaign briefs and own product marketing launches
- Scale product marketing processes by operationalising the delivery of key resources such as marketing playbooks and sales kits
Salary benchmarks
Our take
Ledgy was founded as an equity management platform for high-growth companies, allowing them to focus first and foremost on growth by handling cap tables, employee participation plans, and investor relations. It also offers investors a personalised dashboard which allows modelling flexible funding scenarios, valuations and exits.
The company realised that manual Excel-based processes or inflexible legacy systems aren't optimally efficient for high-growth companies. They often make equity plan management a full-time job, taking time away from company growth. Ledgy's key features include document handling automation, legally compliant document signing, customised PDF investor reports and scenario modelling. In doing this, it takes a privacy and security-first approach.
Ledgy now has hundreds of high-growth clients, including NA-KD, Dott, yamo, and Codility, offering products for finance, human resources, and investors. In addition, Ledgy has a comprehensive sustainability policy: its office is driven by a green energy provider, its servers run on Google's renewable energy infrastructure, and it's working to become carbon neutral through partnerships with the likes of SeaO2, an ocean carbon removal company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2022
$24.9m
SERIES B
Sep 2021
$10m
SERIES A
Total funding: $36m
Company benefits
- Stock options
- Flexible working hours
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Learning and development budget
- Offsites twice a year
Company values
- Modesty
- Aspiration
- Contribution
- Transparency
Company HQ
Aldgate East
Leadership
Yoko Spirig
(Co-Founder & CEO)Studied Physics at ETH Zurich, before the University of Oxford and CERN. Co-founded Ledgy in 2017 after helping build the first Hyper-loop pod in Switzerland at Swissloop.
Timo Horstschaefer
(Co-Founder & CTO)Studied a Masters in Theoretical and Mathematical Physics, before becoming a researcher in robotics.
Ben-Elias Brandt
(Co-Founder & CPO)Completed a Masters in battery research before becoming a Research Assistant at ETH Zurich. Joined Shaper Impact Capital as a Country Lead.
Armon Bättig
(Co-Founder & CCO)Previously worked in Business Analytics at Procter & Gamble. Also spent nearly 4 years at ETH Zurich Industry Relations in various Project roles.
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