Director of Demand Generation, Spark
$210-240k
OTE
$180-200k
BASE
+ Equity
Helping Medicare brokers build the insurance business of their dreams
Open for applications
Helping Medicare brokers build the insurance business of their dreams
21-100 employees
Open for applications
$210-240k
OTE
$180-200k
BASE
+ Equity
21-100 employees
Company mission
To help independent Medicare brokers build the insurance business of their dreams.
Role
Who you are
- 5–8+ years experience in demand gen or growth, ideally at B2B SaaS companies
- Proven success generating pipeline, including experience with a field-heavy GTM
- Experience across digital (paid, SEO, website), events, and marketing ops
- Ability to be both lead a small team and execute programs themselves
- Strong analytical and operational skills
- Creative mindset with ability to experiment and execute quickly
- Track record of building programs and teams from scratch
- Strong communicator and cross-functional collaborator
- Hands-on experience with marketing automation and CRM systems
What the job involves
- Spark is seeking a Director of Demand Generation — a creative, results-obsessed, and operationally-minded leader — to join the team
- In this role, you’ll play an integral role in the growth of Spark
- You’ll own our demand gen strategy and lead the team to plan and execute programs that drive pipeline and revenue
- This will be a highly cross-functional role, requiring you to partner with the broader GTM team to execute your vision as well as our external Spark partner agencies
- You’ll report directly to Spark’s VP of Marketing, and focus on pipeline growth through integrated campaigns, digital marketing, and field marketing & events
- Build and execute the pipeline generation strategy
- Own performance across digital, field, and partner channels
- Drive campaign strategy and execution, in collaboration with Sales
- Manage marketing operations, systems, and reporting
- Own budget, ROI analysis, and channel optimization
- Lead and grow a team of marketers across functions
- Partner with Sales, RevOps, and Product Marketing to ensure tight GTM alignment
- For security and compliance requirements, we’re unable to accommodate international remote work. While we fully support travel and time off, all work must be conducted from an approved location within the U.S
Our take
Medicare is the national health insurance package for US citizens over the age of 65, with most people that seek to enrol in a plan making use of brokers to help them evaluate and select options. Spark is a technology company and “concierge” service that partners with independent Medicare brokers and provides a platform that helps them navigate and build retirement benefit packages for customers.
Handling the marketing, sales support, back office, and compliance requirements of Medicare brokering, Spark bridges the gap between insurance agents and their customers. The company already has partnerships with more than 100 leading Medicare agencies that represent over 3400 brokers, a good starting point from which to grow.
Agetech is a growing market, due to an aging population and longer lifespans, and Spark has benefitted from an increased demand and interest in Medicare brokering. Highlighting this is its 2024 raise of a $25 million Series B funding round that will support its future growth and product development.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jan 2024
$25m
SERIES B
Jan 2023
$15m
SERIES A
Total funding: $53.6m
Company benefits
- Paid holidays - Everyone needs a healthy, happy, and productive life. This means you'll need time to rest & recover without restrictive holiday limits
- Flexible, remote working - We want you to work when and where you're most productive, whether you’re an early bird or a night owl
- Medical, dental and vision benefits - Enjoy the best medical, dental and optical coverage money can buy. We've got you and your family covered for all eventualities
- Meaningful equity - You’ll be contributing to the team's success, so you deserve to share in it. Everyone in our team gets a meaningful equity allocation
- Top of the line equipment - We’ll set you up with the right tools to do your best work—starting with a MacBook Pro, 4K monitors, & the right software to get the job done
- Parental Leave - Up to 12 weeks for birthing parents and up to 8 weeks for non birth parents
- 2 week Sabbatical after 5 years of employment
- Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and SoFi
- Monthly Remote Work Stipend (help cover costs of home-office needs)
- 401K
- A team that cares - You’ll be joining a team of smart, capable, helpful people that want you to win, our clients to be wowed, and our business to grow
Company values
- Take nothing for granted: We serve partners and clients with unique needs and backgrounds. Our team's empathy reflects that diversity
- Strive for excellence: We are ambitious, self-reflective and committed to growth
- Explicit accountability, broad responsibility: We clearly identify ownership, anticipate the needs of our teammates, and reward proactive initiative
- Succeed as a team: We celebrate wins, small and large, and recognize that success is a team effort
Company HQ
Civic Center, New York, NY
Articles
Leadership
James Jiang
(Co-Founder & CEO)Previously Co-Founder at Roster, Analyst at Night Owl Capital and part of the Restraucturing and Reorganisation Team at The Blackstone Group.
Diversity, Equity & Inclusion at Spark
- At Spark, we are committed to hiring the best team to serve our clients regardless of their background. We need diverse perspectives to reflect the diversity of our problems and the population we serve. We look to hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.
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