Senior Demand Generation Manager, Twilio
CA$120.6-150.8k
Salary applicable for candidates based in British Columbia, may vary in other locations
More information about location
Cloud communications software
Posted today
Cloud communications software
1001+ employees
Posted today
CA$120.6-150.8k
Salary applicable for candidates based in British Columbia, may vary in other locations
More information about location
1001+ employees
Company mission
To enable innovators across every industry - from emerging leaders to the world’s largest organisations - to reinvent how companies engage with their customers.
Role
Who you are
- The ideal candidate has a proven record in ad platform management, testing, optimization, audience segmentation, and conversion optimization, with the ability to translate data into outcomes to create measurable, scalable growth
- 5–7+ years of experience in B2B digital marketing or demand generation
- Hands-on expertise with major advertising platforms like Google Ads, LinkedIn, Meta, Microsoft Ads, etc
- Strong understanding of B2B marketing funnels and full-funnel performance measurement and optimization using tools like Tableau, MMM, MTA, ROAS
- Applies a pioneering approach to identify untapped opportunities, run disciplined tests, and translate findings into scalable strategies
- Proven track record building, managing, and optimizing multichannel digital strategies
- Ability to design and execute a strategic vision for paid digital channels and adopt emerging technologies
- Strong collaboration skills with experience working across cross-functional teams, including analytics, vendors, agencies, campaign management, product marketing, events, creative and engineering teams
- If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
- For this role, you may be required to travel occasionally to participate in project or team in-person meetings
What the job involves
- This position is needed to lead testing and optimization across paid media channels and marketing campaigns while advancing AI and LLM-driven paid strategies
- This role blends analytics, vision and creative execution to build frameworks that embed experimentation into every campaign and develop a paid media AI roadmap that keeps Twilio marketing at the forefront of innovation and advertising efficiency
- Stay current on digital and AI-driven marketing trends to identify, test, and implement new tools and strategies to keep Twilio at the forefront of marketing technology, innovation and efficiency
- Collaborate with marketing engineering, analytics, campaign management, product marketing, creative teams, external partners and more to enhance campaign and media performance and drive measurable returns on ad spend
- Optimize marketing campaigns across multiple channels including Google Ads, LinkedIn, Meta, Reddit, Microsoft Ads, Twitch, programmatic, premium publishers, software review sites, and more by distilling performance insights and providing actionable recommendations to stakeholders
- Oversee partner relationships, including holding quarterly business reviews, performance tracking/ROAS analysis, encouraging product/feature adoption, supporting contractual negotiations, and finding opportunities to increase channel productivity
- Contribute to quarterly financial planning and ongoing budget optimizations based on channel and campaign performance to ensure investment delivers maximum results
- Partner with engineering and analytics teams to enhance campaign audience segmentation and conversion actions to improve campaign efficiency
- Regularly leverage Tableau and other analytics suites to measure campaign performance, diagnose and escalate issues, and build data-driven recommendations for relevant stakeholders
- Design, execute, and analyze multivariate tests to improve conversion rates and campaign effectiveness
- Be comfortable with reading out to campaign performance, insights, test plans and outcomes, strategy and roadblocks to senior marketing leadership
Our take
Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.
From these beginnings, the company has expanded through acquisitions and product development to provide a suite of services around market data and customer engagement. It is now a market leader in this space, and has developed a customer base of more than 150,000 businesses including enterprise brands such as Deliveroo, Duolingo and Toyota.
With that said, aggressive expansion and lack of maturity in some of its products has impacted the company's efficiency, and like many of its peers it has been forced to restructure heavily to remain competitive. Coming out of this restructuring, the company will focus on profitability, streamlining decision making and R&D to put itself in good stead for future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2015
$130m
SERIES E
Jun 2013
$70m
SERIES D
Total funding: $250.7m
Company benefits
- Generous annual time off in all countries
- Comprehensive health programs
- Programs to help our employees plan for their retirement needs
- Generous maternity, paternity, and adoption leaves, as well as family medical care leave
- Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
- Variety of snacks, drinks, and catered meals in each of our locations
- Work from home opportunities
Company HQ
Financial District, San Francisco, CA
Leadership
Khozema Shipchandler
(CEO, not founder)Has been at the company since 2018, beginning as CFO then working as COO, President of Communications then CEO. Prior to this, spent 20 years at GE, ultimately as CCO of GE Digital.
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