PR Communications & Influencer Manager, Life360
2-3 days a week in office
Location sharing app for families
Open for applications
Location sharing app for families
201-500 employees
Open for applications
2-3 days a week in office
201-500 employees
Company mission
To simplify safety, so families can live fully.
Role
Who you are
- At least 5 years of Public Relations experience with a strong communications background
- Established relationships with national and local media outlets across trade and consumer press in the UK
- Strong media relations track record of landing stories in print/ digital, TV, and radio
- Superior writing and communication skills
- A hustle “can-do” attitude with a growth mindset –hunger and curiosity to dig in and find solutions to drive the business
- Experience localising an existing product to different international markets and launching PR campaigns, showing a great understanding of and passion for local nuances, and the ability to translate these into clear communications
- Effective time management, creative, analytical, and organisational skills
- A self-starter with a strong work ethic
- Creative and able to think differently about how we market and where we market
- Strong attention to detail and project management skills
What the job involves
- We are looking for an experienced and passionate PR & Comms Manager who will lead the strategy and execution of PR & Comms campaigns to build awareness, protect reputation, and acquire Life360 members in our priority International Markets
- You will own PR & Comms for Life360 in the UK, Australia, Canada, The Netherlands & Nordics to drive maximum reach and achieve our goal of becoming a number one brand for everyday family life
- As we look to build out the world's first family safety membership, this role will play a critical role in telling our story to consumers and the business media and expanding our brand perception beyond our location sharing services
- This will be a high impact role and includes deeply understanding our members, our business, defining the strategy, planning and delivering campaigns
- Reports to the Senior Director of Marketing with a dotted line to the VP of Communications
- Lead strategic planning and execution of all International PR initiatives
- Collaborate closely with the US Communications team to ensure strategies and messaging are aligned across all regions and markets
- Create and manage annual PR plans, including budgets, timelines, product launches and execution
- Manage key PR agency partners in each market
- Oversee pitching, media monitoring, and media results
- Social influencer outreach, negotiation and execution of campaigns
- Cultivate and maintain relationships with media and influential professionals to maximize media placements about the brand
- Proactively find opportunities to tell our brand story, including data storytelling to create a steady drumbeat of media mentions that positions Life360 as a leader in making everyday family life better
- Ensure proper brand and corporate positioning and messaging across PR placements
- You will handle all media inquiries, including those that come from outside sources and PR agencies
- Manage all interviews –including briefs, media events and press releases
- Track, analyse and report on media placements and PR campaign results against KPIs and share campaigns results that have clear insights and takeaways with actionable recommendations to improve performance
- You will partner with the Communications team to align and handle region specific crisis communications, including media inquiries, messaging, proactive planning, etc
- Adjust strategies and tactics based on trends and feedback
- Partner with stakeholders in Marketing (Growth/Performance & CRM), Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
Salary benchmarks
Our take
Life360 is a platform for families that aims to bring them closer together by helping them better sync, communicate, and stay safe.
The business is particularly focused on enabling family members and friends to share their locations with one another. In addition, Life360 offers group messaging services, and also makes it possible for users to call for roadside assistance. The platform is focused on ensuring that both family members and friends can enhance their safety and connections with one another.
Customer service advisors are available on a real-time basis, while the developers of the app have also enhanced its privacy and security features recently. After an IPO in 2019, the company has received numerous awards and is recognized as a pioneer in its field, even piloting a new driving safety feature.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (2.5)
Company
Employee endorsements
Opportunities to learn
"Life360 has a culture of generating hypothesises, running tests, analysing the results and iterating. This has given me so much opportunity to learn..."
Funding (last 2 of 7 rounds)
Oct 2018
$28m
SERIES D
Dec 2017
$18.5m
LATE VC
Total funding: $117.3m
Company benefits
- Join the founding London team
- Industry leading compensation
- Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
- Generous holiday options
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well being
- Free Life360 membership & Tiles
Company values
- Be a Good Person - We have a team of high integrity people you can trust that doesn’t tolerate jerks (even if they’re brilliant).
- Be Direct With Respect - We have a culture of radical candor that prevents company politics, passive aggressiveness, or being overly nice at the expense of performance and feedback.
- Members Over Metrics - We have a company that is known for an amazing customer experience and a culture of product excellence.
- High Intensity High Impact - We have a team of passionate, driven, ambitious people who work hard and are always challenging us to do better.
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Chris Hulls
(CEO)Joined US Air Force aged 17. Attended UC Berkeley. Founded Life360 in 2008.
Alex Haro
(Board Member)Co-founded with Chris Hulls in 2008 - CTO until 2019. Founded mymoneykarma in January 2020.
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