Digital Marketing Manager, Legl
£65-75k
Plus share options
More information about location
Digitising & modernising law firm operations
Job no longer available
Digitising & modernising law firm operations
21-100 employees
Job no longer available
£65-75k
Plus share options
More information about location
21-100 employees
Company mission
To transform how law firms work - simplifying operations, enhancing compliance and helping firms thrive in an increasingly digital and regulated environment.
Role
Who you are
- A track record of delivering measurable improvements in digital channel performance for a scaling B2B SaaS business
- A proven ability to create and articulate a vision for what great looks like, taking a build-test-learn approach
- Hands-on experience managing and optimising key channels like Google Ads, Bing Ads, PPC, and paid social campaigns
- Exceptional skills in developing clear plans, aligning resources, and meeting deadlines with precision
- Proficiency in CMS platforms like WordPress and HubSpot, with a strong understanding of website optimisation
- The capability to handle ambiguity and competing priorities with ease, delivering impactful solutions
- Demonstrated experience working on website optimisation projects with practical knowledge of HTML and CSS
- A meticulous focus on detail, ensuring the small things are right to achieve big-picture goals
- Strong cross-functional collaboration skills to bring teams together, foster consensus, and ensure alignment
- You thrive in a fast-paced agile environment
- Pushing boundaries, taking ownership, and striving for more comes naturally to you
- You respond to change with ease and can pivot swiftly with minimal guidance
What the job involves
- For the right individuals, this is an opportunity to thrive, be rewarded, and work on exciting, impactful projects alongside talented, like-minded people, all while advancing your career in meaningful ways
- You’ll be the maestro of our digital channels, owning and orchestrating the performance of our website, organic social, email, PPC, and paid social channels
- Your work will ensure consistency, scalability, and ROI of our marketing efforts across all our owned and paid channels
- This role is central to the success of our marketing team and broader go-to-market organisation, bringing repeatability and scalability of our processes and operations
- By owning the Digital Marketing OKRs, you’ll drive results that are critical to achieving our ambitious growth goals
- Optimise owned and paid marketing channels to drive impact, deliver exceptional ROI, and support our growth goals
- Implement best practices and scalable standards to ensure seamless alignment across teams and campaigns
- Make it effortless for our audience to discover, engage with, and buy from Legl
- Taking ownership of all owned and paid digital marketing channels, including the website, email, and social media, ensuring they drive performance and deliver results
- Continuously optimise these channels, including SEO, to drive key KPIs such as engagement, conversions, and inbound deal creation
- Developing and managing repeatable processes to ensure consistency, efficiency, and quality across all digital marketing efforts
- Building strong relationships across the GTM function to align goals and foster seamless collaboration
- Establishing and maintaining Standard Operating Procedures (SOPs) and industry best practices for digital marketing operations
- Planning, scheduling, and executing impactful marketing campaigns and projects to achieve business objectives
- Leading the development and implementation of effective change management strategies across digital channels and the broader organization to adapt to evolving needs
- Collaborating with the wider marketing team, sales, customer success, and product teams to ensure consistency, alignment, and coordination across all digital initiatives, driving measurable outcomes and maximising impact
- What success looks like after 3 months:
- You’re owning and leading all owned and paid digital marketing channels, completing a detailed audit
- You’ve implemented quick wins to improve channel performance and established hygiene in key areas with demonstrable impact on performance
- You’ve developed strong relationships across the GTM function and begun laying out a vision for long-term improvements
Salary benchmarks
Our take
The legal industry is becoming increasingly dependent on technology, such as through analytical tools being used to pore through documents, and automation systems converting physical documents into digital content. Legl wants to transform the industry, bringing technology to its heart. The company's platform contains new tools for law firms to use, including improved systems for online payments, compliance, raising awareness around legal issues, and helping consumers have a better experience of the law.
Legl is not alone in this field: other SaaS companies, such as LawOn, are similarly aiming to streamline the legal process. However, legal tech is still in its infancy so there's definitely room for multiple players.
The biggest challenge facing Legl will be getting firms on side, especially the large firms that dominate most of the spend in the space. The legal industry is notoriously slow moving, so uptake might be slow initially. However, if Legl can fulfil its ambitions to help law firms grow and succeed in a digital-first world, there is no reason why it shouldn't see great success in the future.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2022
$18m
SERIES B
Jan 2021
$7m
SERIES A
Total funding: $25m
Company HQ
Islington, London, UK
Leadership
Julia Salasky
(CEO)Previously an Associate at Linklaters and a Lawyer at the United Nations.
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