Industry Programs Lead, Cloudflare
Americas Marketing
$142-174k
This role is eligible to participate in Cloudflare’s equity plan + Employee Stock Participation Plan
Web performance and security platform
Job no longer available
Web performance and security platform
1001+ employees
Job no longer available
$142-174k
This role is eligible to participate in Cloudflare’s equity plan + Employee Stock Participation Plan
1001+ employees
Company mission
To help build a better Internet that is bold and ambitious.
Role
Who you are
- ✔ 7-10 years of experience in field or industry marketing within a $1B+ B2B technology company (cybersecurity or networking preferred)
- ✔ Proven success in developing vertical-specific marketing programs with measurable business impact
- ✔ Direct experience working with industry associations such as ISACs, HIMSS, NRF, and participating in national and regional events
- ✔ Strong understanding of lead management, marketing attribution, and enterprise analytics tools
- ✔ Hands-on expertise in CRM, ABM, budget management, and reporting platforms
- ✔ Ability to build cross-functional relationships and effectively collaborate across teams
- ✔ Experience designing integrated marketing programs, including digital, in-person events, and partner-driven initiatives
- ✔ Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field (MBA a plus)
What the job involves
- Cloudflare’s Americas Marketing Team is looking for a strategic and results-driven Industry Programs Lead to expand our presence within key vertical markets, including financial services, healthcare, retail, and others.
- This role will be instrumental in shaping and executing targeted industry marketing programs that drive awareness, engagement, and pipeline growth
- As the Industry Programs Lead, you will collaborate closely with regional marketing teams, sales, product marketing, and strategy teams to develop and activate industry-specific initiatives
- You will also manage partnerships with key industry associations such as Information Sharing and Analysis Centers (ISACs), HIMSS, National Retail Federation (NRF), and others, ensuring Cloudflare’s brand and solutions are effectively positioned within these communities
- Lead Cloudflare’s presence at industry events, conferences, and Cloudflare-hosted experiences, ensuring a strong brand footprint
- Develop and own the event calendar, content strategy, and execution in partnership with cross-functional teams
- Drive engagement in key verticals through regional roundtables, collaborative content, and digital marketing initiatives
- Build and execute quarterly and annual industry marketing plans, managing budgets, program timelines, and success metrics
- Ensure seamless coordination with Product Marketing, Content Marketing, Sales, and Partnerships teams to create impactful campaigns
- Monitor and measure program effectiveness using enterprise analytics tools, continuously optimizing for impact
- Deliver monthly reports summarizing program performance, key learnings, and next steps
- Work closely with Sales, Business Development (BDR) teams, and partners to align industry marketing efforts with pipeline and revenue goals
- Equip sales teams with industry-specific messaging, tools, and campaigns to enhance account engagement
- Strengthen Cloudflare’s brand positioning within key verticals by addressing specific industry challenges and use cases
- Cultivate strong relationships with industry associations and partners to drive strategic opportunities
- Foster collaboration across regional marketing, product, sales, and executive teams to ensure transparency and alignment
- Share key learnings, best practices, and post-event insights to refine and elevate future industry programs
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with over 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
And impressive third-quarter 2025 results show strong momentum, with revenue rising to $562 million from $430 million a year earlier. The company also raised its full-year guidance, underscoring confidence in continued growth. As demand for secure, cloud-based infrastructure keeps growing, Cloudflare's expanding platform and improving efficiency leave it well positioned to capture further gains in a rapidly growing market.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Take-what-you-need vacation: We encourage employees to find a comfortable work-life balance by taking as many days off as they need while still being able to perform their jobs satisfactorily. (We really mean it!)
- Paid maternity & paternity leave: Our global parental leave policy allows up to sixteen paid weeks of bonding leave time for all qualifying new parents.
- Employee benefits: We offer a comprehensive benefits package including healthcare, life insurance, short- and long-term disability, pension plans in accordance with the market practice in our locations.
- Commuter program: We are flexible about where we work and value connecting at the office. Our commuter benefits program is in place to support team members' commute to work via public transportation without the extra cost burden.
- Wellbeing: Global offerings that provide mental health, childcare and family forming support to our employees across our offices.
Company HQ
China Basin, San Francisco, CA
Leadership
Lee Holloway
(Co-Founder & Lead Engineer)Lee began their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(Co-Founder, President & Co-Chair)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(Co-Founder & CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare in 2009, where he has served as CEO ever since.
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