Senior Director of Consumer Marketing, GoFundMe
$195-292k
+ Equity
Expert level
Remote from US
Social fundraising platform
Open for applications
Social fundraising platform
1001+ employees
B2CB2BFundraisingSocialCharityCrowdfunding
Open for applications
$195-292k
+ Equity
Expert level
Remote from US
1001+ employees
B2CB2BFundraisingSocialCharityCrowdfunding
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- The ideal candidate combines strategic brand leadership with exceptional storytelling instincts, cultural fluency, and a deep understanding of how purpose-driven marketing can inspire action at scale
- 12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations
- Proven success building brands that drive both cultural relevance and business growth
- Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling
- Strong understanding of community-driven, purpose-led, and culturally relevant marketing
- Experience leading large-scale integrated campaigns across multiple channels and audiences
- Demonstrated ability to influence and align senior stakeholders across complex organizations
- Experience building and developing high-performing marketing teams
- Strong analytical capabilities and a data-informed approach to decision making
- Exceptional communication, storytelling, and executive presence
What the job involves
- Join us! We're looking for a Senior Director of Consumer Marketing to help redefine how people think about helping, generosity, and community
- This leader will shape how GoFundMe shows up in culture, build emotional connection with our brand, and create campaigns and stories that inspire participation
- They will lead our consumer marketing function across brand strategy, integrated marketing, and content, helping expand GoFundMe beyond moments of crisis and establish helping as a meaningful part of everyday life
- Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy
- Lead the evolution of GoFundMe's brand from a platform associated primarily with moments of crisis to the defining brand behind helping people help each other
- Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters
- Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve
- Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences
- Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity, celebration, ambition, recovery and community support
- Create campaigns that strengthen emotional connection, increase consideration and reinforce GoFundMe's leadership in helping people help each other
- Ensure consistency and excellence across all consumer marketing efforts while adapting messaging for different audiences and moments
- Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels
- Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility
- Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation, inspire participation and strengthen brand affinity
- Help shape how GoFundMe shows up in culture and remains relevant to the communities shaping the future of generosity
- Develop a content strategy that showcases the power of generosity, community and human impact
- Create compelling narratives that inspire donors, empower fundraisers and strengthen trust in the platform
- Oversee editorial planning, campaign storytelling, creative development and content production across channels
- Build scalable content franchises and storytelling platforms that elevate GoFundMe's voice and mission
- Lead strategies that strengthen GoFundMe's relevance with Millennial and Gen Z audiences
- Explore new partnerships, creators, storytelling formats and community programs that connect GoFundMe with the future of generosity and participation
- Help ensure GoFundMe remains culturally relevant and deeply connected to the next generation of supporters
- Build integrated planning processes that align stakeholders around shared objectives, messaging and campaign execution
- Partner closely with Consumer Product Marketing to translate product innovation and customer insights into compelling customer-facing narratives and campaigns
- Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy
- Use research, audience insights and performance analytics to optimize marketing investments and campaign effectiveness
- Develop clear reporting frameworks and executive-level narratives that connect marketing performance to business outcomes
- Success in This Role Looks Like
- Increased brand contribution to GDV
- Increased consideration among aware audiences
- Stronger emotional connection and trust in the GoFundMe brand
- Growth in engagement among Millennial and Gen Z audiences
- Increased participation in campaigns, content, and community initiatives
- Greater cultural relevance and earned media impact
- Stronger employee advocacy and alignment around GoFundMe's mission
- This role will help define how millions of people think about helping, generosity, and community. You'll shape the stories, campaigns, and cultural moments that inspire people to participate, support one another, and make helping part of everyday life
- If we succeed, more people will see helping not as something that happens only during moments of crisis, but as a meaningful way to express who they are and the impact they want to have on the world
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform initially focused on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratise fundraising.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception. This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company HQ
Centennial, Redwood City, CA
Leadership
Margaret Richardson
(Chief Marketing & Corporate Affairs Officer)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
Tim Cadogan
(CEO)CEO since 2020. Previously CEO at OpenX, where they now serve as Chair of the Board. Has also served as Board Director at a number of businesses - they still hold this position at LiveRamp.
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