Regional Sales Director, Sona
£115-130k
Offers Bonus & Equity + Double OTE, uncapped
3 days a week in office (Soho, London)
AI-powered people operating system for frontline teams
Posted today
AI-powered people operating system for frontline teams
101-200 employees
Posted today
£115-130k
Offers Bonus & Equity + Double OTE, uncapped
3 days a week in office (Soho, London)
101-200 employees
Company mission
To solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.
Role
Who you are
- Experience in frontline SaaS sales leadership with with clear evidence of building consistent quota coverage across a team
- A background as a quota‑bearing AE
- MEDDPICC fluency is a must; you can coach others in its application
- Comfortable working in quarterly‑quota selling cycles and net‑new logo environments
- Process and data-driven, detail-oriented - able to diagnose issues from funnel data and drive improvement
- You thrive in startups with fast-paced, ambiguous environments that require resilience and resourcefulness
- Bonus: background in Force Management / Command of the Message frameworks; experience recruiting high-quality SDRs/BDRs
What the job involves
- As our new Regional Sales Director, you’ll lead half of our UK sales team and play a pivotal role in scaling how Sona sells across our core frontline industries: Social Care and Hospitality
- You’ll define what great sales execution looks like in a fast-growing, AI-native SaaS company with a market-leading, must-have product. You’ll own performance and coaching for a talented pod of AEs and help sharpen the processes and Playbook that help us consistently win new business
- Coach and lead a pod of mid-market AEs (£50k-250k ACV) to sustained high performance, enabling ramp‑stage reps to reach full attainment and driving increasing average deal size among seasoned reps
- Contribute to a repeatable Sales Playbook tailored to buyers in our core markets that can be adopted in other verticals
- Run weekly reviews and deal-level support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology
- Partner with RevOps and Sales leadership to assess expansion opportunities, build go‑to‑market plans and execute new team launches
- Own team recruitment, onboarding, culture building and performance management to maintain a high-performing sales organisation
- Drive a customer-first, data‑driven culture, identifying funnel drop‑off points and optimising conversions at every stage
Salary benchmarks
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2024
$27.5m
SERIES A
Mar 2022
$7m
SEED
Total funding: $36.7m
Company benefits
- Share options
- Remote first and flexible working
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Co-working space stipend (if you don't live in London)
- Quarterly all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-Founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-Founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
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