Digital Marketing Manager, Wellcome
£50.5-63.1k
More information about location
3+ days a week in office (Euston Road, London)
Global charitable foundation for science research
Be an early applicant
Global charitable foundation for science research
1001+ employees
Be an early applicant
£50.5-63.1k
More information about location
3+ days a week in office (Euston Road, London)
1001+ employees
Company mission
Wellcome's mission is to support science to solve the urgent health challenges facing everyone.
Role
Who you are
- This role is ideal for an experienced digital marketer who is curious, analytical and motivated by driving improvements while able to build and maintain relationships across teams and influence utilising their specialist insight
- Confident navigating complex information and translating it into clear, actionable marketing strategies
- Calm and organised under pressure, able to manage competing priorities
- Creative and experimental, with a strong instinct for audience‑led decision‑making
- Strong understanding of Wellcome’s mission and priorities, and able to integrate them into digital marketing decisions
- Proven experience in digital marketing, with a strong understanding of paid media planning, buying and optimisation, paid search and paid social
- Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation
- Strong analytical skills, with experience using data, insight and experimentation to drive decision‑making
- Strong project management skills, with experience supporting the delivery of complex, multi‑channel campaigns
- Ability to manage multiple priorities and deliver high‑quality work under pressure
What the job involves
- We are looking for a Digital Marketing Manager to join Wellcome Trust’s Content Team
- You will work within the Communications function, part of Wellcome’s Corporate Affairs directorate reporting to the Content Lead
- You will work closely with colleagues in a content function and more broadly across both Wellcome Trust and Wellcome Collection’s communications teams
- With responsibility for all paid marketing and media activity and newsletter programmes for Wellcome Trust, you will lead the development and delivery of a unified digital marketing strategy, and coordinate an organisation‑wide approach to audience growth, engagement and conversion, ensuring Wellcome’s paid activity and email communications reach the right people, at the right time, with the right message
- Champion best practice in digital marketing across news and content, build capability across the organisation and ensure all activity aligns with Wellcome’s mission, brand and strategic priorities
- Use data, experimentation and AI‑enabled insight to optimise performance, strengthen Wellcome’s reputation, and deepen engagement with partners, the academic community and new audiences
- Work closely with the Wellcome Collection Comms & Marketing team to: develop a shared understanding of best-in-class use of digital advertising channels and paid media; ensure a robust and consistent approach to and use of first- and third-party data; and share channel and audience insights and learnings
- Work with the Content Lead to explore all potential avenues to reach new audiences (search, social, display and video ads, sponsored content, influencer ads and out of home) ensuring efficiency and impact across campaigns and channels, building a comprehensive strategy for Wellcome Trust’s paid media activity
- Oversee planning, buying and optimisation across paid search, paid social, display, video, native and emerging channels
- Work closely with programme, brand, content and product teams to ensure paid activity supports organisational priorities and reaches priority audiences
- Manage relationships with media agencies, platform managers and external partners, ensuring high‑quality delivery and value for money
- Lead a unified newsletter strategy across Wellcome Trust and Wellcome Collection, ensuring communications to partners, the academic community and new audiences are coherent, targeted and impactful
- Maintain a digital marketing calendar covering paid and email/newsletter activity, ensuring coordination and integration with organic content plans and wider communications too, working in close partnership with the digital channels manager
Application process
- Interview: Week commencing 27th July
- Closing date: 20th July
Salary benchmarks
Our take
The Wellcome Trust was originally founded in 1936 to fund medical research and has since grown into the UK’s largest private scientific research fund, and one of the wealthiest charities in the world. Disbursing over £1 billion in funds a year, it has provided funding to numerous medical research projects in its focus areas of mental health, climate & health and infectious diseases. These include the Cancer Genome Project and the Ebola Emergency Initiative.
Wellcome's 2022 decision to divest itself of its shares in fossil fuels has also relieved it of a persistent source of controversy, as this was potentially hindering the credibility of its climate change research. Wellcome has since partnered with the World Economic Forum to collect data on how climate change is affecting health worldwide.
The company is also moving to adjust to a more global role. The majority of its funding has historically been allocated to UK firms, but as climate change and infectious diseases know no borders, neither does research into solutions to these problems. ln 2019 it established an office in Berlin to strengthen its scientific links in the EU and to allow it to more easily fund important research outside of the UK.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Holiday – 25 days’ holiday a year plus bank holidays (and we usually close between Christmas and New Year)
- Pension (defined contribution plan) – you contribute at least 3% and we pay in 15% of your salary
- Income protection – to maintain your income if you have a prolonged illness or disability
- Life assurance – four to six times your basic salary if you’re a member of our pension plan
- Interest-free travel season ticket loan
- Private medical insurance – we pay the cover, you pay the tax (and you can pay to add dependants)
- Gym and fitness classes – free membership to on-site gym and subsidised fitness classes and treatments
- Employee assistance programme – free, independent 24/7 help and advice for work-related issues as well as problems affecting your home life
- Mental health support – our network of mental health first aiders can be a first point of contact, or help while you're receiving professional help
- Health assessments (free and voluntary) – after you’ve been here for one year, then every two years after that
- Occupational health – annual eye tests and flu jabs, as well as job-related vaccinations
- Flexible working – we make every effort to support flexible working, including flexible working hours and remote working (we respect people's different working preferences and the need for a healthy work-life balance)
- Flexi-leave scheme – you can buy or sell up to five days of your holiday entitlement a year
- Staff social club – a range of sports teams and fun events throughout the year
- Volunteering – we give you up to four days' paid leave a year to contribute to our local community
- Give As You Earn – allows you to make tax-free donations to the charities you care about
- Cycle-to-work scheme – we offer at least 25% discount on bikes and cycling equipment and we have secure cycle storage, lockers and showers
- Subsidised restaurant and cafe
- Wellcome Collection discounts – 20% off food, drink and gifts from our cafe, restaurant and shop
- Discounts through Perkbox – shopping, restaurants, cinema tickets, phone insurance and gift cards
Company HQ
London, UK
Leadership
Jeremy Farrar
(Director)Has been Director of the Wellcome Trust since 2013. Before that was Director of Oxford Clinical Research Unit, working on research and clinical trials for diseases in Vietnam.
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