Senior Digital Marketing Manager, Patsnap

• We’re looking for someone who thrives in that level of ownership - an experienced B2B SaaS marketer who can both execute at a high level and build the systems, insights, and strategy that drive sustained growth in a fast-moving, AI-native company
• 5–7+ years of digital marketing experience in a B2B SaaS environment, with clear ownership of pipeline-driving programs
• Proven track record of driving measurable outcomes across the funnel, including traffic, demos, trials, and revenue
• Deep hands-on expertise in Google Ads, LinkedIn Campaign Manager, and SEO. You’ve built and optimized campaigns from the ground up
• Strong understanding of performance metrics and the ability to turn data into actionable insights and strategy
• Experience optimizing digital content and video for engagement and conversion
• Familiarity with GEO and how brands surface in AI-driven search and LLM-powered discovery
• Proficiency in HubSpot and Salesforce, with a solid understanding of marketing-to-sales data flow and attribution
• Experience using intent data to inform targeting and demand generation strategies
• Strong opinions on martech stack and experience evaluating tools to improve performance and scalability
• Clear and concise communicator, able to translate complex performance data into insights for cross-functional stakeholders
• Comfortable operating as a highly autonomous individual contributor in a fast-paced, evolving, global environment
• Even if you don’t meet 100% of the above qualifications, we encourage you to apply and tell us why you’d be a great fit for this role!

Desirable

• As a Senior Digital Marketing Manager at PatSnap, you will own and scale the digital engine that drives pipeline across our R&D, Life Sciences, and IP verticals
• This is a highly visible, high-impact individual contributor role with full accountability for digital performance spanning paid acquisition, organic growth, and the infrastructure that underpins it
• You will be responsible for building and optimizing a demand generation engine that consistently delivers qualified traffic, demo requests, and product-led growth
• From paid search and LinkedIn campaigns to SEO, GEO, and intent-driven targeting, you will turn strategy into execution, and execution into measurable pipeline
• This role goes beyond campaign management. You will define how digital marketing operates at PatSnap: shaping channel strategy, owning performance targets, and ensuring our marketing data, attribution, and tech stack are built to support scale
• As the owner of demand generation, you’ll operate with a high degree of autonomy, partnering closely with the Head of Marketing, content, events, and sales while setting the standard for what great digital looks like
• Own and execute PatSnap’s digital marketing strategy across paid search, paid social (LinkedIn), SEO, and emerging GEO channels
• Build, launch, and optimize end-to-end paid campaigns, including targeting, messaging, budget allocation, and performance tracking
• Drive pipeline growth by converting digital traffic into qualified leads, demo requests, and product-led signups
• Lead SEO and GEO efforts to ensure strong visibility across both traditional search engines and AI-driven discovery platforms
• Develop and scale LinkedIn campaigns targeting senior decision-makers across R&D, Life Sciences, and IP functions
• Partner with content, video, and product marketing teams to ensure assets are built and optimized for performance across channels
• Leverage intent data to identify in-market accounts and inform targeting and campaign strategy
• Continuously analyze campaign performance, run experiments, and translate insights into clear optimization actions
• Own HubSpot campaign setup, tracking, lead scoring, workflows, and attribution reporting
• Ensure accurate and reliable data flow between HubSpot and Salesforce, maintaining clean pipeline visibility for marketing and sales
• Maintain and evolve the marketing tech stack, identifying gaps and recommending tools that support scale and data quality
• Establish and uphold best practices in data hygiene, attribution, and reporting to support confident decision-making