Senior Growth Marketing Operations Manager, Fellow
More information about location
AI meeting assistant & notetaker
Job no longer available
AI meeting assistant & notetaker
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To give everyone their own AI-powered Chief of Staff and make every meeting count.
Role
Who you are
- Experience with Heap or similar analytics platforms (events, funnels, cohorts) to connect product behavior to acquisition/lifecycle outcomes
- Proficient in SQL and comfortable querying/joining data across sources to validate tracking, build reusable datasets, and power self-serve reporting
- Paid platforms (Google Ads, LinkedIn, Meta) and conversion tracking fundamentals
- UTM governance, pixels/tags, and analytics setup; familiarity with data integration and APIs
- Demonstrated AI proficiency. Hands-on experience building with AI dev tools like Cursor
- Hands-on experience with customer data platforms (e.g., Rudderstack, Segment) to manage event tracking, data pipelines, and attribution flows across the GTM stack
- Independent problem-solver; precise and organized
- Communicates clearly with marketers, sellers, and technical partners
- Bias to measure, simplify, and ship
What the job involves
- We're looking for a Growth Marketing Operations Manager to be the analytical engine for our entire Go-to-Market (GTM) team
- You will be instrumental in building a predictable revenue engine by tightening the loop between marketing activities, sales outcomes, and leadership decisions
- You’ll build a single source of truth across GTM tools and paid platforms, own attribution and tracking, and turn clean data into weekly decisions that improve pipeline quality, conversion, and forecast accuracy
- You’ll own the testing roadmap, instrument rigorously (UTMs, events, forms, routing), and quantify lift on CAC, payback, qualified pipeline, and channel efficiency, then roll out winners
- If you prefer clear definitions, disciplined measurement, and dashboards leaders actually use, this role is for you
- Spot opportunities across acquisition, conversion, and lifecycle flows — then instrument and scale what works
- Partner with marketing, sales, and product to drive faster funnel velocity, higher conversion, and stronger ROI
- Build growth playbooks from tests and rollouts (landing pages, campaigns, paid audiences, lifecycle workflows)
- Own the GTM truth set across HubSpot, Intercom, Heap, Pocus, RevenueHero, and paid platforms
- Keep attribution, tracking, and routing rock-solid so we can scale spend with confidence
- Ensure the marketing database is clean, segmented, and ready for precise targeting and personalization
- Deliver clear weekly/monthly insights with specific recommendations (shift budget, scale a channel, kill what’s not working)
- Make it easy for the GTM team to act on data by building dashboards people actually use
- Run the testing roadmap: design, measure, and quantify lift on CAC, payback, conversion, and pipeline
- Audit and improve conversion tracking across paid and lifecycle channels
- Support campaign setup (pixels, tags, events, field mapping) while proactively flagging blockers before launch
- Optimize data flow between tools and revenue systems
- Documented budget reallocations with measured ROI
- The confidence to scale paid spend 2–3x because attribution is airtight
- Faster, sharper decisions across marketing, sales, and execs
- A trusted GTM scorecard used daily by reps and weekly by leadership
Our take
The quality and quantity of meetings has long been a problem in many workplaces, and the shift to remote/hybrid work over recent years has pushed it to boiling point. It’s no surprise then that meeting-optimization software company Fellow has found plenty of success in the space.
Fellow is a secure AI meeting assistant that helps teams run better meetings by automatically capturing notes, action items and summaries. It works across Zoom, Google Meet and Microsoft Teams, and also integrates with tools like Slack, Salesforce and Asana. Unlike other AI tools, Fellow never trains on clients data and gives them full control over who sees what, making it a standout choice in the growing meeting productivity space.
Whilst Fellow’s offering seems more comprehensive and customizable than competitors like GoogleDocs and Hugo, the comparison becomes tighter against its more contemporary competitors. That said, the company has attracted big-name clients like Motorola, Shopify and Uber, which should help it compete as the market evolves.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$24m
SERIES A
Jun 2019
$6.5m
SEED
Total funding: $37m
Company HQ
Downtown, Ottawa, ON
Leadership
Aydin Mirzaee
(CEO & Co-Founder)Previously co-founded client feedback company Fluidware, which was ultimately acquired by SurveyMonkey. Went on to work as Director of Product Management and then General Manager at SurveyMonkey.
Amin Mirzaee
(CPO & Co-Founder)Another co-founder of Fluidware, who went on to work as Senior Director of Engineering at SurveyMonkey when it bought out Fluidware.
Samuel Cormier-Iijima
(CTO & Co-Founder)A technical co-founder of Fluidware, who when the company was acquired by SurveyMonkey went on to work there as a Senior Engineering Manager.
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