Director of App Growth & Subscription, Red Ventures
Lonely Planet
$140-200k
Actual salary range is dependent on location. Offers target bonus and may offer equity
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$140-200k
Actual salary range is dependent on location. Offers target bonus and may offer equity
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 6+ years of professional experience, with expertise in app growth and subscription commercialization
- Proven success scaling consumer apps or membership products
- Bias for action and comfortable with autonomy to build something from 0-1
- Strong analytical thinker with fluency in growth metrics (CAC, LTV, ARPU, churn)
- Experience with pricing, promotions, and monetization levers
- Skilled collaborator who can influence across marketing, product, and brand teams
- Confident communicator who can turn data into compelling stories
- Entrepreneurial, curious, and passionate about helping people explore the world
- RevenueCat and AppFlyer experience a plus
What the job involves
- We’re seeking a Director of App Growth & Subscription to lead the acquisition, monetization, and retention strategy for Lonely Planet’s new app
- Reporting to the VP of Digital, this role will drive user growth, engagement, and subscription performance — connecting app marketing to our broader brand calendar and ecosystem
- You’ll shape and execute growth plans, evolve our membership product and pricing, and partner closely across teams to turn data, creativity, and storytelling into measurable business impact
- Develop and execute growth strategies that drive app installs, engagement, and paid conversion, working closely with and through our marketing channel teams
- Own and optimize KPIs across acquisition, retention, ARPU, and LTV
- Lead day-to-day marketing and performance decisions across paid, owned, and earned channels through partnership with channel owners and brand team
- Evolve Lonely Planet’s membership product and offering, including defining pricing, packaging, and promotions, and working with cross-functional teams to define membership benefits across our products
- Collaborate directly with Product leadership to connect market needs with product development and feature prioritization
- Partner closely with the Editorial team to align timing and user experience with content publishing schedule and priorities
- Present performance insights and recommendations in addition to financial forecasting to senior leadership in partnership with the VP
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
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