SEM Manager, SpotHero

• You are Data-Driven - Your attention to detail is unparalleled. You are obsessed with campaign performance and driving results, but you also use data to uncover impactful customer and/or financial insights
• You are Analytical - Your strong quantitative skills lend to creative and effective problem solving. You should be familiar with big data and how to make sense of it
• You are Inquisitive - You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things
• You are a Team Player - you work with multiple individuals to complete a task or achieve a goal. You bring people along with you and they trust you with a substantial budgets
• You are willing to evolve your point of view to align with changing business climate, technical methods, and team needs
• Bachelor’s degree or equivalent with 3+ years experience in digital marketing, paid search, and/or paid social media
• Experience managing a small team of individual contributors
• Familiarity with Google AdWords, Microsoft Advertising/Bing Ads, Facebook/Instagram products, and Apple Search Ads
• Comfort with a relatively large budget and related financial expectations and plans
• Demonstrated understanding of SEM practices and tactics for driving growth
• Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulation

Desirable

• We are seeking an SEM Manager to support the digital marketing team in planning, implementing, optimizing, and managing search and app-download working media spending
• This growth-focused role requires the management, presentation, and analytics skills necessary to achieve SpotHero’s goals and to collaborate with core business, analytics, and financial stakeholders
• Achieve SpotHero’s acquisition and ROI expectations in connection with app-download and search marketing campaigns and associated budgets
• Make weekly campaign recommendations and optimizations of Working Media and review them weekly with SpotHero’s CMO and FP&A functions
• Support the development of new ROI methodologies and incorporate findings into campaign recommendations
• Support the development and maintenance of core KPIs
• Support stakeholders in Finance, Supply/Sales, Product Development, and various parking segments
• Develop presentations for executive leadership about campaign tactics, budgets, ROI, and maintain an annual roadmap of priorities
• Manage campaign structure, audit and update of keywords & target audiences
• Introduce Campaign alerts/automations to limit the amount of time it takes to detect defects in tracking, data processing, and other operationally critical campaign attributes
• Streamline workflows to ensure comprehensive campaign coverage in expansion markets and after adding new supply and/or geographies to the system. Establish ongoing audits of campaign coverage
• Partner with SpotHero’s Marketing Analytics team on KPIs, measurement and insights, ad-hoc reporting, and time-series and attribution methods to enhance our data-driven marketing culture
• Manage direct reports including the development of specific skills, establish a career plan, and regularly discuss their professional development
• Lead marketing growth strategies for campaigns under management
• Regularly report Search Marketing trends available in Google and other systems including Rank/Position; Competitive Share; Bid and campaign insights, Demographic trends, etc