Digital Marketing Performance Manager, Pernod Ricard
Wine and spirit seller
Open for applications
Wine and spirit seller
1001+ employees
Open for applications
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- You have at least 5 years’ experience in marketing analytics on digital marketing and/or media functions in an international environment
- You hold a master’s degree in marketing or business
- Strong experience in web and analytical tools (using, analyzing and potentially configuring, implementing): Google Analytics, Google Tag Manager, CMS (e.g. WordPress), Search Tools as SEMrush, reporting BI
- Advanced Excel and proven data interpretation skills
- Understanding of key martech tools in: CRM (Salesforce Marketing Cloud), Social/Media (FB Manager, Programmatic, Ad verification, Search, Social Listening tool…)
- You are fluent in English, both written and verbally. French and other languages advantageous
- You have strong business and results-driven mindset and you are pragmatic, rational and curious, with a strong appetite for analytics
- Strong stakeholder management experience - Ability to interact with multiple business and tech stakeholders at all levels
- Strong understanding of digital channels and end to end reporting structures
What the job involves
- Within the Global Consumer Journey team and reporting to the Head of CX and Consumer Data, the Digital Marketing Performance Manager will be a key driver of our marketing performance acceleration and in close support of Pernod Ricard affiliates (Management Entities, Markets and Brand Companies)
- It’s a highly dynamic and challenging role with plenty of opportunity to make a mark and contribute to the digital marketing acceleration and transformation roadmap at Pernod Ricard
- Your key missions
- DEFINE AND MONITOR COMMON DIGITAL MARKETING OBJECTIVES (CDMO)
- Design the annual common digital marketing objectives for all PR affiliates (Markets and Brand companies) giving global direction and priorities in line with the group digital roadmap
- Measure the results quarterly and provide strong insights and guidelines to improve through in-depth analytics across all topics
- Be a transversal digital expert on all CDMO topics by working closely with each subject matter expert to drive overarching success and acceleration across the group
- DRIVE PERFORMANCE MARKETING
- Monitor accurately the success and business impact of digital marketing initiatives
- Analysis of digital marketing campaigns
- Analysis of our group Digital Use Cases
- Monitor the CRM, Web, Online Media performance
- Analysis of omnichannel consumer path
- Development of measurement framework
- Organize specific digital performance reviews with the digital community
- Support the evolution of Group Marketing Reporting tools:
- Creation of automated reporting and omnichannel analysis dashboards
- Maintenance and evolution of the group CRM Dashboard
- Evolution of Website & Online Media Reporting tools
- DRIVE CONSISTENT AND IMPACTFUL CONSUMER ACTIVATION MAPPING
- Design a global Consumer Activation Map template for Brand and Market companies that will help drive better alignment for campaign development and best-in-class campaign execution with a clear consumer journey
- Embed and upskill brand and market companies on the template and process to deliver global consistency and standardisation
- Support affiliates in the delivery of their consumer activation maps, gather feedback and continuously look to improve and optimise approach
- ANIMATE AND UPSKILL THE DIGITAL & WIDER MARKETING COMMUNITY
- Upskill the marketing organization with a performance mindset and the use of data driven marketing
- Identify and provide recommendations, best practices to improve marketing performance
- Support Brands and Markets in the advanced use of data driven marketing
- Coordinate and communicate regularly with the affiliates
- Those responsibilities will strongly participate to strategic objectives of the wider team:
- We champion the moments that drive our consumers closer to our brands by:
- 1. Reach and Recruit relevant audiences
- 2. Build impactful brand experiences through content
- 3. Fuel our activations with consumer data
- Your scope:
- Key internal stakeholders: HQ Global Marketing team; Management Entities; Affiliates (Brand & Market Companies) marketing teams; HQ Tech Solutions, Legal/DPO, Consumer Insights
- Key external stakeholders: digital agencies; martech providers; expert consultants
- Geography: 100% International
- Travel required: 10%, as needed
Application process
- Target hire date: 2024-10-01
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralized group. While the global organization operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customer’s needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- We are convivial because our brands, businesses and people share a belief that we humans need to come together to create joyful moments. We are connected by conviviality across the globe and we are proud to belong to our global community. We support and believe in each other with mutual trust
- We are responsible, and this means respecting each other, our communities and our planet as we strive for a more convivial world without excess. At work this means we are committed to care and have a strong sense of ethics in everything we do
- We are successful and as the world No. 2 in wines and spirits we have a long-term outlook that aims for industry leadership, innovation and sustainable growth. We embrace our entrepreneurial spirit and harness our passion for our work. Our decentralised business means we are empowered to perform at our best
Company HQ
L'Europe, Paris, France
Articles
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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