Head of Performance Marketing, Flex
$235-264k
+ Company equity
More information about location
2-3 days a week in office
Flexible rent payment application
Open for applications
Flexible rent payment application
501-1000 employees
Open for applications
$235-264k
+ Company equity
More information about location
2-3 days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- 10+ years of experience in growth marketing or performance marketing
- Proven track record of building and scaling growth marketing in a high-growth D2C business, ideally in the fintech space
- Experience with a variety of channels with a strong expertise in digital marketing
- Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive growth
- Desire for fast-paced, entrepreneurial, and collaborative environment
- High attention to detail, including precise and effective communication with senior stakeholders
- Coach-player mindset — ability to build a high performing team while getting hands-on
What the job involves
- We are hiring a strategic and analytical Growth leader to build our direct-to-consumer marketing strategy, focused on growing adoption outside of our property network
- Reporting to our CMO, you and your team will own and scale all performance marketing efforts across channels, with accountability to end to end conversion
- This is a high-impact and creative role requiring strong analytical expertise, deep performance marketing knowledge, and big-picture thinking
- You will work cross-functionally with product, sales, and analytics to develop and execute full-funnel marketing strategies that drive high-quality lead generation and optimize cost per acquisition
- Set the foundation for our growth effort by partnering with analytics on attribution and incrementality testing frameworks
- Deeply understand the Flex business and unit economics to lead budget planning, forecasting, and help set aggressive targets
- Move fast to drive Out Of Network growth, standing up and optimizing channels (digital, podcast, TV, etc) continuously testing creatives, messaging, and audience targeting to improve performance
- Define and track key performance metrics, leveraging analytics tools like Amplitude, Singular and Sigma to make data-driven marketing decisions
- Partner with our product team to build and execute referral programs and optimize the end to end experience
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(Co-Founder & CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(Co-Founder)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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