Executive Creative Director, Patreon
$246.5-333.5k
Offers Equity
2+ days a week in office
Funding platform for creatives
Open for applications
Funding platform for creatives
501-1000 employees
Open for applications
$246.5-333.5k
Offers Equity
2+ days a week in office
501-1000 employees
Company mission
Patreon's mission is to power creators to do what they love, and get paid by the people who love what they do.
Role
Who you are
- 10+ years experience in a creative role, including three or more years leading a creative team (as this role will have direct report responsibilities)
- Experience managing and collaborating with internal and external teams, including creative agencies
- Built-in partnerships with world class agencies, freelancers, and vendors
- Experience developing scalable campaign platforms
- Storytelling capabilities across several formats
- Experience defining, building, and differentiating brands and sub-brands
- Experience leading the development of integrated marketing campaigns
- Experience with awareness and brand-based marketing strategies and trends in culture and the creative industry
- Experience recruiting, motivating, inspiring, and leading a team of accomplished creatives
- Curiosity for technology and the future evolution of content creation, production, and distribution
- Familiarity with new and traditional brand channels and media
What the job involves
- Patreon is looking for a creative leader to oversee a centralized creative studio of concept, design, copywriting, motion and video
- Patreon is a leader in building products and services on behalf of creators, and needs a leader to match that energy in crafting best in class marketing assets and launch materials for our creators to get in front of their fans
- Reporting directly to the VP of Design, the Executive Creative Director (ECD) will lead the charge of creating a team culture that is obsessed with great, beautifully crafted and innovative work that celebrates the diversity and vibrancy of Patreon’s thriving communities
- This role will be instrumental in telling inspiring and motivational stories of Patreon creativity and fandom to help reach and deepen our engagement with new and existing audiences
- Define creative strategy, visual language, voice, and personality of Patreon’s creator-centric marketing creative, with a focus on awareness and integrated campaign work
- Manage a growing, decentralized team of creatives
- Lead teams to deliver outstanding art direction, photography direction, videography direction, typography and campaign systems
- Partner with internal teams to develop strategies and deliver the best creative concepts and assets
- Use customer and data insights to inspire community and market-specific creative concepts
- Identify creative opportunities by understanding our audience, the competitive landscape, and industry trends to help differentiate us from competitors
- Manage overall quality of creative output and protect the integrity and expression of the Patreon brand
- Guide creative strategies, project roadmaps, and programs forward
- Help allocate creative resources and monitor project milestones and deliverables
- Recruit, coach, develop, and retain top creative talent
- Establish an environment that promotes creative brainstorming, innovation, and risk-taking
- You will have managed and inspired creative teams in an agency, social-savvy media company or within an internal client-side team
- Importantly, you will continue to motivate this team to deliver creative excellence across different mediums, and you will constantly seek to elevate creative work to meet the ambitions of the brand while also delivering outstanding business results
Our take
Creatives face two major struggles in the online space: getting eyes (or ears) on their work, and getting paid for it. Patreon was founded to solve both problems with a platform that would provide a space for creators to host and promote their work, and offer supporters a way to show their support through a regular paid subscription.
Patreon has been a leader in the content subscription space since its founding, but recently has come under pressure from newer rivals such as Substack and Ko-fi. It has maintained its position by shifting its focus from being primarily a marketplace for supporters to find creatives that interest them to being a toolbox for content creators to promote their work. While the site's creatives value this approach it remains to be seen whether Patreon will be able to return to the growth it was enjoying in previous years.
Despite the inroads made by competitors and a troubling global economic outlook making finances tougher for content creators and their supporters, Patreon is still a leader in its space, with over its over 250,000 active creators having made $3.5 billion through the platform. It is going through a period of downsizing to focus on its core business, and is continuing to hire talent to improve its product and expand its marketing efforts.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
49% female employees
40% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2021
$155m
SERIES F
Sep 2020
$90m
SERIES E
Total funding: $352.1m
Company benefits
- Gym membership
- Commuter stipend
- Training budget
- Work from home opportunities
- Health insurance
- Stock options
- 401k
Company values
- Build with care
- Think big, but start small
- Guide & empower
- Respect the value of creators’ work
- Honor the relationship between creators and patrons
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Jack Conte
(CEO)Graduated from Stanford with a degree in Music. Created musical content on Youtube as Pomplamoose before founding Patreon.
Sam Yam
(CTO)Worked in analytics and engineering roles at Yahoo, Ning and Loopt. Previously founded mobile advertising company AdWhirl, which was acquired by Google.
Salary benchmarks
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