SEO & Content Manager, Cognism
Office located in London Bridge, London
International sales intelligence platform
Job no longer available
International sales intelligence platform
501-1000 employees
Job no longer available
Office located in London Bridge, London
501-1000 employees
Company mission
To drive the next evolution of sales and marketing technology.
Role
Who you are
- An exceptional writer – You won’t just love writing; you’ll absolutely adore it! You’ll be proficient in crafting engaging, compelling, and optimized copy for websites, blogs, rich text snippets, and be aware of generative AI
- Versatile and adaptable – No two days in Cognism’s SEO team are the same! You’ll be asked to devise and execute content plans based on data
- An SEO superstar – Our content strategy is built on SEO. You’ll have a solid working knowledge of SEO best practices, including keyword research, competitor analysis, onpage, and offpage SEO
- Organized – Cognism is a fastpaced and demanding business. You’ll need to be good at managing your time, working to deadlines, and seeing projects through from ideation to completion
- Curious – Every day at Cognism, you’ll learn something new. You’ll have an inquisitive mind, wanting to know how people and processes work. Much of our content is based on insights from internal and external thought leaders, so some journalistic ability is required
- Collaborative and inclusive – Cognism’s SEO team is a diverse, closeknit, and supportive group of people. We value good team players who are passionate about learning, sharing their knowledge, and working alongside others
- Analytical – Cognism’s marketing team thrives on data. You’ll be confident in delving into the SEO tech stack, tracking metrics, producing reports, gaining insights, and using them to improve your work
- Technical – Cognism’s SEO team works with a variety of tools. You’ll have experience using Google Analytics, Ahrefs, and HubSpot—or at the very least, you’ll be excited to learn all about them
- Excellent knowledge of grammar and exceptional written communication skills
- A hustler with an editorial mindset. You will always be searching for the next best ‘story’ and contributor, not afraid to reach out directly and build a network of allstar B2B Sales and Marketing influencers to use in your content
- Experience in devising and optimizing SEO and content plans
- Up-to-date knowledge of SEO principles, techniques, trends, and best practices
- Comfortable using tools such as Google Analytics, Google Search Console, Ahrefs, and HubSpot
- An understanding of the B2B sales/marketing industries
- Curiosity about the world around you and how businesses/technologies work
- Good time management skills
- Self motivated — you aren’t afraid to ask questions when you need to understand something, but you’ll always try to figure out the answer on your own first
- An analytical mindset — comfortable working with numbers and data, setting performance metrics, and tracking them
What the job involves
- In this role, you’ll be a key part of the Cognism content engine. You’ll help us scale quality content to drive real results, like increasing MQLs, organic traffic, and revenue
- SEO is critical to us, and you’ll collaborate with other departments like Demand Generation, Paid, and PMM to identify new opportunities and ensure content is SEOoptimized
- Ultimately, you’ll work to put Cognism on the map as *the* go-to place for B2B Sales and Marketing content that enables teams to do their jobs better
- Writing, editing, and briefing content in line with Cognism’s brand guidelines and tone of voice
- Taking an editorial approach to content. At Cognism, we do content differently. We want to ensure we create the *best* content for sales and marketing professionals
- Delivering SEO strategies through keyword research and content creation
- Optimizing onpage elements across your blogs, including H1 tags, internal links, metadata, and Schema markup
- Working on offpage SEO like backlinks, surroundsound SEO, and guest blogging
- Reporting on core SEO metrics
- Mentoring junior colleagues and helping them develop their SEO skills
- Understanding content’s revenue impact, analyzing it, and focusing efforts on areas that deliver maximum impact
Salary benchmarks
Our take
Cognism is a lead generation platform that provides clients with a SaaS solution that facilitates prospecting and improves conversions. According to Cognism, over 1800 international businesses use its solution to drive new revenue across industries such as marketing, HR, and technology.
The company differentiates itself through patented AI technology that delivers various data about leads to clients, helping them streamline the prospecting process. For example, Cognism provides clients with real-time company and people data, and its AI technology identifies new business opportunities. Moreover, the solution easily integrates with all major CRM systems, which facilitates targeted communication strategies.
It also differentiates itself through its dedication to building a leading GDPR-compliant prospecting solution. The company's substantial funding has been primarily invested in international expansion across Europe, strengthening its position in the US, and improving its regulatory expertise in order to set the standard for data compliance.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$87.5m
SERIES C
Mar 2021
$12.5m
LATE VC
Total funding: $129m
Company benefits
- Generous Annual Leave/ Paid Time Off (PTO)
- A day off for your Birthday!
- Great Maternity and Paternity packages
- Monthly Wellbeing Allowance
- Access to Spill – our slack integrated Wellbeing Service
Company HQ
Vauxhall, London, UK
Leadership
Daniel Vogel
(CFO)Previously CFO at Genomics, CFO at CarWow, Board Member MoneyHero and Vendigo.
Dominic Allon
(CEO)Also NED at ESW. Previously CEO at Pipedrive, Consultant at KKR & Co and was an SVP at Intuit.
Chris Evans
(CRO)Previously Deputy CEO at MAPAL Group, Vice President at Intuit and was a Senior National Accounts Manager at Philips Electronics UK.
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