Senior Growth Marketing Manager, Snapdocs
$126-185k
Salary range dependent on candidate location. Plus equity
Automating mortgage closing
Be an early applicant
Automating mortgage closing
201-500 employees
Be an early applicant
$126-185k
Salary range dependent on candidate location. Plus equity
201-500 employees
Company mission
To automate mortgage by connecting the people, process, and technology that powers the industry.
Role
Who you are
- This is a high-ownership role for a results-oriented growth leader who identifies opportunities, builds strategy, sets targets, and tests and iterates relentlessly to achieve outcomes
- 10+ years of experience in growth marketing, demand generation, or digital marketing
- Proven ownership of a B2B website as a primary growth channel, including SEO, CRO, analytics, and CMS management
- Expert-level SEO experience, including technical SEO, content strategy, site migrations, and performance measurement
- Experience leading or playing a major role in a new website build or large-scale redesign
- Demonstrated ownership of pipeline, bookings, or revenue outcomes tied to inbound and digital growth programs
- Experience marketing and selling to broad target audiences across multiple verticals, including driving and converting inbound demand for SMB and commercial accounts
- Demonstrated success helping teams expand into new verticals, audiences, or revenue streams
- Deep expertise with HubSpot (Marketing Hub required; familiarity with Sales, Service, and Commerce Hubs strongly preferred)
- Strong understanding of marketing automation, CRM systems, and lead lifecycle management
- Proven ability to use data, experimentation, and automation to drive measurable business impact
- Hands-on experience managing and optimizing paid media (Google, LinkedIn, Microsoft; certifications a plus)
- Strong analytical skills and comfort working with BI tools (e.g., Tableau, Power BI, Sisense)
- Familiarity with Salesforce (SFDC), database management, and campaign attribution
- Excellent written and verbal communication skills, with the ability to influence cross-functional partners
- Ability to manage complex, multi-workstream projects in a fast-paced environment
- Vendor management and contract negotiation experience
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- Snapdocs is seeking a strategic, hands-on Senior Growth Marketing Manager to own and drive revenue and bookings outcomes across existing and new verticals through our core digital growth engine
- This role owns Snapdocs website, leads a major website evolution, and brings deep expertise in SEO-driven growth
- You’ll be a strong cross-functional partner to Sales and Customer Success, with clear accountability for pipeline, bookings, and revenue impact, and will play a critical role in expanding Snapdocs into new verticals, audiences, and revenue streams
- Website Ownership & New Website Project
- Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization
- Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)
- Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions
- Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines
- SEO Leadership & Organic Growth
- Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health
- Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals
- Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments
- Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic
- Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality
- Growth Strategy & New Revenue Streams
- Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams
- Identify opportunities across personas, industries, and products — and translate them into demand programs, website experiences, and campaigns
- Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation
- Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently
- Marketing Automation & AI
- Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot
- Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS
- Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs
- Campaign Strategy & Management
- Build and scale integrated campaigns aligned to business goals and pipeline growth
- Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages
- Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs’ brand voice
- Ensure campaigns are integrated with website experiences and conversion paths to drive measurable performance
- Performance Analytics & Optimization
- Build automated dashboards and reporting to track website performance, SEO impact, funnel conversion, pipeline, and ROI
- Use insights to inform prioritization, experimentation, and continuous improvement
- Regularly communicate results, learnings, and recommendations to cross-functional stakeholders
Our take
Real estate closings tend to be inefficient and fragmented. Snapdocs is a software provider that specializes in closing digital loans and mortgages, it uses a single platform to connect the various parties involved in establishing a mortgage. Like many industries, real estate is starting to favour the online space for efficiency and improved customer experience.
The company provides a suite of cloud-based products that simplify the process, bringing every party together in the online space to reduce the cost of deals and increase the efficiency of closing them.
An impressive list of settlement agents has started using the company’s platform, including Googain, Bell Bank, and Lenders One Cooperative. With 20% of real estate transactions being processed through the platform, the company is well set to see further expansion within the market as its patented technology sees further adoption, integration and implementation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES D
Oct 2020
$60m
SERIES C
Total funding: $253.2m
Company benefits
- Excellent health, dental, and vision benefits
- 401(k) with up to 4% company match
- 16 weeks paid parental leave (regardless of gender)
- Flexible time off policy
- Flexible spending account for healthcare and dependent care
- Galileo, Modern Health, Urban Sitter, and Northstar Financial memberships
- Life and disability insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Aaron King
(Founder)Before founding SnapDocs, they founded another mortgaged-based company, NotaryLink, which focused on signing services. They were the former product manager for Afar Media which specialized in traveler experience beyond the guidebook.
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