Copywriter, Away
$90-100k
+ Bonus & Equity
Luggage for the modern traveller
Job no longer available
Luggage for the modern traveller
501-1000 employees
Job no longer available
$90-100k
+ Bonus & Equity
501-1000 employees
Company mission
To transform travel through products and stories that inspire people to get away more.
Role
Who you are
- Minimum 5 years of professional experience in a creative brand or agency setting, with a focus on copywriting
- Your portfolio showcases a wide array of integrated experience with both above-the-line and below-the-line initiatives
- Skilled at translating complex information into clear, digestible, and delightful copy for the customer
- Understanding of SEO and paid marketing best practices, and the ability to balance technical needs with writing on-brand copy
- Adept at understanding performance learnings and translating those into actionable creative insights
- Ability to effectively partner with various key stakeholders and manage multiple projects at once without compromising on standards or attention to detail
- Ability to synthesize briefs, conceptualize, and execute against channel-specific deliverables for 360 campaigns and channel-specific needs
- Team player with a "no task is too small" attitude
- Enjoys working in a fast-paced and ever-changing and agile environment where creativity is encouraged at every juncture
- Passionate about transforming travel (but that’s a given!)
What the job involves
- The Copywriter role reports to the Vice President of Creative and will require a weekly in-office presence on Tuesdays and Thursdays
- Leverage brand and customer insights to develop project-based concepts and copy that can successfully stretch across multiple channels
- Own and evolve our brand tone and terminology, and understand how to apply it across a variety of messaging needs—from brand engagement to conversion
- Support our growing product assortment through naming and messaging that clearly articulates our design intention and value propositions
- Maintain a strong pulse on our customer journeys, and understand how to leverage copy to optimize each and every customer touchpoint to deliver on business goals
- Stay abreast of channel best practices to ensure copy delivers on channel needs
- Work closely with other members of the creative team, as well as internal and external partners, to ensure cohesive end-to-end execution of creative
- Partner with a variety of cross-functional stakeholders to understand their needs and respond to feedback effectively
- Maintain a constant pulse on the latest cultural, industry, and competitive trends and successfully translate those insights to your work, helping to cement Away is the leader in our category
- Champion the Away brand in every detail and uphold our brand standards across all deliverables
Application process
- Deadline to Apply; 7 July 2024 at 23:00 BST
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a huge overhaul. Over the years, Away has demonstrated resilience and adaptability, navigating industry challenges while continuing to evolve it product offering and customer experience.
With this in mind, the company has focused on strengthening its foundations, from refining its core collection to investing in team culture and expanding its retail footprint. Strategic partnerships with leading travel brands, including United Airlines, have further reinforced its relevance in the travel space, positioning Away as a design-led company continuing to grow alongside today's travellers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Equity & ownership: Be a part of our future through equity options, sharing in the upside of our business
- Paid time off: Find balance through our paid time off programs, including vacation and wellness time
- Health insurance: Take care of yourself and your family through our health insurance offerings
- Get Away in style: Build your travel uniform through discount codes, product stipends, and giveaways
Company HQ
SoHo, New York, NY
Leadership
Jessica Schinazi
(CEO)Jessica joined Away in 2024 as a President, moving into the role of CEO and Board Member in 2025. Prior to this, she spent 3 years at Dyson as an SVP of Business Development and Transformation (Americas) and as a President (Americas).
Salary benchmarks
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