Growth Marketing Manager, Strava
Marketing Technology
$125-135k
3 days a week in office (Downtown New York)
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$125-135k
3 days a week in office (Downtown New York)
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- 4–7 years of experience in marketing automation, lifecycle marketing, or marketing technology in a high-growth environment
- Experience with enterprise-level CRM and Marketing Automation Platforms and a strong technical understanding of how those platforms work and integrate with additional internal and third-party tools, including the relevant data concepts (APIs, JSON, ETLs, etc)
- Analytical, problem-solving skills and hands-on experience working with SQL and BI tools (e.g. Snowflake, Tableau, etc). You can write queries to extract and analyze user data to support marketing use cases and troubleshoot issues
- Strong understanding of audience segmentation, personalization logic, and cross-channel campaign orchestration
- Ability to translate technical platform capabilities into clear, actionable marketing strategies
- Excellent communication skills with the ability to influence and partner across Marketing, Product, Data, and Engineering
- Curiosity to explore how marketing technology can evolve to support broader acquisition and conversion goals over time
What the job involves
- As Growth Marketing Manager, Marketing Technology, you’ll play a key role in connecting business objectives to technology capabilities, ensuring our own channel communications (email, push, in-app, and more) are data-driven, consistent, and optimized for long-term success
- You’ll work independently to lead initiatives, consult with cross-functional teams, and guide the evolution of our marketing technology stack, while continuing to grow your expertise & influence across Strava
- Co-develop and lead the execution of Strava’s B2C marketing automation strategy across email, push, in-app, and emerging channels
- Contribute to the MarTech team’s collective strategy and execution by ensuring marketing technology, data flows, and integrations are crafted to meet shared goals and enable scalable growth
- Serve as a go-to consultant for marketing automation standard methodologies, guiding teams on segmentation, personalization, and journey design
- Lead initiatives to strengthen campaign governance, quality, and compliance while reducing execution errors
- Partner on vendor evaluation and capability expansion, providing insights that influence contract renewals and roadmap priorities
- Define and track KPIs to measure marketing automation performance and value
- Identify and implement automation and workflow improvements to increase team efficiency
- Develop and maintain documentation, training, and enablement resources to upskill cross-functional partners
- Collaborate with partners to translate business goals into scalable, measurable communication programs
- Identify and explore opportunities to extend MarTech capabilities to create a more seamless top-to-bottom funnel experience
Application process
- The application deadline is Wednesday, September 10th
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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