Marketing Manager, SoundCloud
$80-100k
+ Employee Stock Ownership Plan
More information about location
Next-generation music entertainment ecosystem
Job no longer available
Next-generation music entertainment ecosystem
501-1000 employees
Job no longer available
$80-100k
+ Employee Stock Ownership Plan
More information about location
501-1000 employees
Company mission
To empower artists and fans to connect and share through music.
Role
Who you are
- The ideal candidate is a creative, self-motivated individual with minimum 2-5+ years music business experience in marketing, project management and/or artist management with a deep knowledge of the music industry landscape and demonstrable experience in breaking artists
- Familiarity with the label, our fan base and our artists’ music as well as a general passion for music is essential
- Ability to stay organized, manage multiple projects simultaneously and prioritize a heavy workload independently in a busy work environment is a must
- Candidates should be familiar with the workings of independent artist services and have deep engagement with relevant and emerging social media networks, trends in the music industry, successful artist and record campaigns, digital platforms, media and music culture
- 2+ years of media and marketing experience
- Strong work ethic and organization skills with the ability to thrive in high-paced work environment, multi-task and prioritize
- Relationships in music and related industries including press, radio, booking agencies, brands, tastemakers, etc
- Contacts in the creative services arena (e.g. video directors, videographers, photographers, designers, etc.)
- Resourceful at working within independent label budgets
What the job involves
- Soundcloud is looking for a full-time Marketing Manager in our New York or Los Angeles office who is prepared to hit the ground running
- Work with key staff members to develop, execute, and implement ambitious and effective marketing ideas, campaigns, and timelines
- Interface with artists, managers, publicists, booking agents, radio promotion and other 3rd party partners
- Be the internal and external point of contact for an artist and oversee campaigns from the beginning to end
- Oversee marketing budgets for artist campaigns
- Create regular reports of all marketing work and updates on individual campaigns to be shared with Soundcloud staff and our partners at distribution, DSPs, external marketing agencies, and artist management
- Create one sheets and sales updates
- Prepare releases for digital and physical production with production manager, creative director, and digital staff
- Liaise with key staff members to tailor digital strategies to individual artists and campaigns
- Develop and maintain contacts in the creative services (e.g. video directors, videographers, photographers, designers, etc.) and oversee the creation of creative content, including music videos, online campaigns, and other promotional marketing assets
- Pitch and develop creative ideas for campaigns
- Develop marketing partnerships to align label and artists with brands and their music programs
- Develop and maintain relationships with partners outside of the traditional music retail sphere, including new media platforms, brand partnerships, and lifestyle marketing
- Some copywriting for bios, one sheets, blurbs, etc
- Stay up to date with developments in the music industry
- Attend label events and artist shows
Our take
Founded in 2007, SoundCloud recognized the need for an artist-first platform. The company set out with a clear mission: to empower independent artists by providing them with the necessary tools and resources to grow and build their careers.
Today, SoundCloud boasts over 40M artists on its platform, far outpacing Spotify, which has 11M. As a result, SoundCloud is the largest audio discovery platform in a rapidly growing market. According to MIDiA Research, the independent artist market is poised for continued revenue growth in the coming years, further solidifying SoundCloud's place in the industry.
The company plans to scale its audience and expand its services through new offerings, such as the SoundCloud "roster". This tier system is designed to provide artists with significant creative and financial resources, along with market support, rivalling major record labels. While artists retain ownership of their copyrights, they will be represented by SoundCloud, further enhancing the platform's appeal to independent creators.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $458.1m
Company HQ
Mitte, Berlin, BE
Articles
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