Marketing Manager, SoundCloud
$80-100k
+ Employee Stock Ownership Plan
More information about location
Next-generation music entertainment ecosystem
Job no longer available
Next-generation music entertainment ecosystem
501-1000 employees
Job no longer available
$80-100k
+ Employee Stock Ownership Plan
More information about location
501-1000 employees
Company mission
To empower the world's audio creators with the best tools, services and resources to build and grow their careers.
Role
Who you are
- The ideal candidate is a creative, self-motivated individual with minimum 2-5+ years music business experience in marketing, project management and/or artist management with a deep knowledge of the music industry landscape and demonstrable experience in breaking artists
- Familiarity with the label, our fan base and our artists’ music as well as a general passion for music is essential
- Ability to stay organized, manage multiple projects simultaneously and prioritize a heavy workload independently in a busy work environment is a must
- Candidates should be familiar with the workings of independent artist services and have deep engagement with relevant and emerging social media networks, trends in the music industry, successful artist and record campaigns, digital platforms, media and music culture
- 2+ years of media and marketing experience
- Strong work ethic and organization skills with the ability to thrive in high-paced work environment, multi-task and prioritize
- Relationships in music and related industries including press, radio, booking agencies, brands, tastemakers, etc
- Contacts in the creative services arena (e.g. video directors, videographers, photographers, designers, etc.)
- Resourceful at working within independent label budgets
What the job involves
- Soundcloud is looking for a full-time Marketing Manager in our New York or Los Angeles office who is prepared to hit the ground running
- Work with key staff members to develop, execute, and implement ambitious and effective marketing ideas, campaigns, and timelines
- Interface with artists, managers, publicists, booking agents, radio promotion and other 3rd party partners
- Be the internal and external point of contact for an artist and oversee campaigns from the beginning to end
- Oversee marketing budgets for artist campaigns
- Create regular reports of all marketing work and updates on individual campaigns to be shared with Soundcloud staff and our partners at distribution, DSPs, external marketing agencies, and artist management
- Create one sheets and sales updates
- Prepare releases for digital and physical production with production manager, creative director, and digital staff
- Liaise with key staff members to tailor digital strategies to individual artists and campaigns
- Develop and maintain contacts in the creative services (e.g. video directors, videographers, photographers, designers, etc.) and oversee the creation of creative content, including music videos, online campaigns, and other promotional marketing assets
- Pitch and develop creative ideas for campaigns
- Develop marketing partnerships to align label and artists with brands and their music programs
- Develop and maintain relationships with partners outside of the traditional music retail sphere, including new media platforms, brand partnerships, and lifestyle marketing
- Some copywriting for bios, one sheets, blurbs, etc
- Stay up to date with developments in the music industry
- Attend label events and artist shows
Our take
Founded in 2007, SoundCloud saw the need for an artist-first platform. They set out to empower independent artists and equip them with the necessary tools and resources to build and grow their careers.
SoundCloud has over 40 million artists on the platform (in comparison to Spotify's 11 million), making them the biggest audio discovery platform in a large and growing market. According to Midia Research, the independent artist market is bound to see unhindered revenue growth for the next few years.
The company plans to scale up its audience and expand its services through new offerings such as the SoundCloud "roster". This is a tier system that provides significant creative and financial resources, as well as financial and marketing support to artists (essentially rivaling large-scale record companies). While artists will maintain ownership of their copyrights they are to be represented by SoundCloud.
SoundCloud's expansion into new markets and regions is still full steam ahead. Through acquisitions, partnerships and even better product offerings, SoundCloud is bent on cementing its standing as every creator's springboard.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $459.3m
Company benefits
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Employee Stock Ownership Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
- Robust 401k program
Company HQ
Mitte, Berlin, BE
Articles
Leadership
Alexander Ljung
(Chairman)Served as CEO of SoundCloud for 10 years, becoming Chairman in 2017. Has gone onto co-found Dance.
Salary benchmarks
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