Head of Brand Marketing, Electronic Arts
The Sims
$193-300.9k
Salary will vary based on location
Office located in Redwood City, CA
Video game company
Job no longer available
Video game company
1001+ employees
Job no longer available
$193-300.9k
Salary will vary based on location
Office located in Redwood City, CA
1001+ employees
Company mission
To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.
Role
Who you are
- You have 8+ years of experience managing a team of marketing professionals and partnering with internal and external partners, in implementing a clear and ambitious
- Multi-platform experience with UGX, Live Service and Lifestyle games
- Background in setting the goals for, briefing, and building end to end integrated and performance marketing campaigns for entertainment properties
- Experience with brand expansion projects that drive new streams of revenue (e.g., merchandising, licensing, immersive experience)
- Leadership and development of bold campaigns that resonate with current and potential consumers. This may include creative consumer strategies, mass-market marketing ideas, brand marketing, and direct-to-consumer performance-based marketing activities
- Experience in developing and/or managing partnership-based influencer marketing strategies and facilitating market research, product positioning, consumer promotion, online innovation, and creative development activities
- Action-oriented, results-driven, leadership style with a talent for aligning across partners including team members, peers, external agencies, and executive leadership
What the job involves
- As the Marketing leader for The Sims, you will guide our overall marketing strategy, brand, and product positioning, lead innovative, integrated consumer marketing campaigns and be the decision maker for go-to-market activation
- In close collaboration with the studio, and reporting to the SVP of Global Brand Marketing, you will be an important member of the franchise leadership team
- You’ll inform a multi-year franchise strategy that creates growth - anticipating addressable audience sizing, consumer needs and trends, and marketplace opportunities across platforms and geographies
- You’ll partner with Product, Commercial, Growth, Communications, Finance, and partner teams in implementing and optimizing sustainable growth around the globe
- Partner with the studio team and Franchise GM to develop the Brand Strategy
- Establish the business objectives, budget, resource allocation and investments for brand activations, including marketing campaigns, connected entertainment experiences and other industry-leading approaches
- Develop global franchise marketing plans (incl. Community/comms) in line with the global player and revenue growth goals– this includes establishing our goals, determining resource allocation/investment direction, briefing in experts to help achieve growth and execution, overseeing project management of the campaigns and implementing persistent impact/Return on Investment analysis of our investments to maximize marketing effectiveness
- Drive adoption and execution of marketing strategies internally by coordinating across teams and geographies
- You will analyze marketing metrics to determine Return on Investment of marketing spend and improve marketing activities for impact to improve the LTV of our players
- Oversee the execution of integrated marketing campaigns, including digital advertising, social, content marketing, lifecycle management, events, and partnerships
- Recruit, develop, empower, retain, and reward contributors across the Sims marketing ecosystem.\Lead partners in other organizations and across multiple geographies
Our take
EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.
A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.
This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Dec 1982
$2m
SERIES A
May 1982
$0.2m
SEED
Total funding: $2.2m
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Andrew Wilson
(CEO, not founder)Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job