Product Marketing Manager, Blueshift
+ Equity
AI platform for cross-channel marketing
Be an early applicant
AI platform for cross-channel marketing
101-200 employees
Be an early applicant
+ Equity
101-200 employees
Company mission
To unlock every marketer's potential to drive customer-centric engagement by making data and intelligence effortlessly actionable on every market channel.
Role
Who you are
- BA/BS in business, marketing, liberal arts, or related degree
- 3-5 years of B2B SaaS product marketing experience
- Action-oriented self-starter with a love of making people and companies more effective, an eagerness to learn the ins and outs of how a product works, and a growth mindset driving you to roll up your sleeves to make things happen
- Passionate about Blueshift's mission and product and representing our customers’ needs
- Excellent communication— both written and verbal— with experience simplifying concepts, influencing stakeholders, and creating compelling messaging and content for external audiences
- Strategic and resourceful cross-functional collaborator with a track record of consistently delivering excellent results in a fast-paced environment
- Excels at putting structure on ambiguity and taking a results-driven approach to work (testing, measuring, iterating)
- Strong critical and analytical thinking, reasoned judgment, and impeccable attention to detail
What the job involves
- Blueshift is looking for a strategic and execution-focused Product Marketing Manager (PMM) to drive go-to-market (GTM) strategies and marketing execution across our suite of products. In this role, you will develop and execute marketing strategies that drive adoption, engagement, and awareness
- Specifically, this role will require translating customer insight into action, cross-functional elegance mixed with hands-on execution, clear and compelling communication, creativity, and a genuine passion for Blueshift's mission and products.
- Specifically, this role requires wearing many hats to identify and build solutions that grow customer and prospective customer engagement.
- You'll drive an effective product marketing strategy, including understanding customer needs, translating user and market research into actionable insights for Product, Sales, and Marketing, arming our Sales team with relevant tools and training, and creating content and programs to nurture existing customers and drive new customer interest
- As a generalist PMM, you will work across multiple product lines, collaborating closely with product, marketing, and ecosystem teams. While this role is broad in scope, experience in MarTech, CDP, and/or AI is highly preferred. This role will report to the Head of Marketing at Blueshift
- Research and articulate customer needs and translate findings into actionable insights for the Sales, Product, and Marketing functions
- Drive product and feature launches that position Blueshift as a category leader, engage existing customers, and drive new qualified leads
- Drive customer and prospective customer engagement with sales and success enablement materials, marketing collateral, and marketing programs that span discovery, consideration, purchase, usage, and advocacy
- Lead AI Messaging & Positioning: Define and refine the AI narrative for AI in marketing, articulating how our solutions leverage AI to enhance productivity and results
- Develop GTM Strategies: Build and execute comprehensive GTM plans that educate the market, enable sales, and drive awareness of our integrated suite of products
- Drive Thought Leadership: Establish our company as a leader in AI-driven customer engagement through executive content, blogs, whitepapers, speaking engagements, and industry events
- Market & Competitive Intelligence: Analyze industry trends, competitor positioning, and customer needs to inform strategic messaging and market differentiation
- Sales & Field Enablement: Create compelling messaging frameworks, sales decks, and training programs to equip internal teams with a clear and differentiated AI story
- Measure & Optimize Impact: Define success metrics for messaging and GTM initiatives, track performance, and refine strategies for maximum impact
Our take
Blueshift's SmartHub Customer Data Platform uses the power of AI to seamlessly integrate data streams from diverse customer interaction sources. This enables users to gain valuable insights and devise more effective marketing campaigns while also facilitating personalized one-to-one customer engagement. The company's founder and CEO, Vijay Chittoor, whose previous experience includes roles at Groupon and Walmart, established Blueshift to address the escalating challenges associated with tracking and interpreting the ever-expanding volume of data.
Blueshift's SmartHub CDP boasts several notable advantages. Firstly, it offers integration with an organization's entire customer relations stack, streamlining data utilization across the board. Furthermore, it is designed with non-technical users in mind, ensuring accessibility for a wide range of team members. However, it remains fully customizable by engineers when specific adaptions are required.
The company's impressive client roster, which includes prominent names such as the BBC, PayPal, Udacity, and Groupon, underscores its growing reputation. This reputation is further reinforced by its remarkable three-year revenue growth of over 850% and a substantial investment of over $60M, positioning Blueshift as a prominent player in the field of data-driven marketing solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2024
$40m
LATE VC
Feb 2021
$30m
SERIES C
Total funding: $95.7m
Company benefits
- Unlimited Vacation
- Health Insurance
- Dental & Vision
- Parental Leave
- Learning Stipend
- Work Anywhere
Company HQ
Financial District, San Francisco, CA
Leadership
Vijay Chittoo
(Co-Founder & CEO)Studied at Harvard Business School and started out as an Analyst at McKinsey. Was Head of Global Affiliates at Groupon before co-founding Blueshift in 2014.
Mehul Shah
(Co-Founder & CTO)Graduated from USC with a Master's Degree in Computer Science. They were a Senior Software Engineer at Network Alliance and co-founded Mertado.com. Joined Group as Director of Product & Engineering in 2012. They are also a Venture Partner at Pioneer Fund.
Manyam Mallela
(Co-Founder)Majored in Computer Science at the University of Texas. Former Director of Engineering at Kosmix and Walmart Labs. They were a prolific angel investor for nearly 5 years.
Share this job
View 1 more job at Blueshift