Content Analytics & Insights Intern, Roku
MBA
The estimated hourly rate for this position is between $32 - $41 annually. Offers equity
More information about location
4+ days a week in office (Santa Monica, CA)
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
The estimated hourly rate for this position is between $32 - $41 annually. Offers equity
More information about location
4+ days a week in office (Santa Monica, CA)
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Are currently pursuing an MBA or quantitatively oriented graduate degree with an expected graduation date in 2026 or 2027
- Prior professional experience in management consulting, investment banking, corporate strategy, media/entertainment, or another highly analytical role
- Strong proficiency in Excel, including comfort with pivot tables, lookups, and building clean, structured analyses that others can follow
- Experience using business intelligence tools such as Tableau, Looker, or similar to pull, filter, and visualize data (no SQL or Python required, though any familiarity is a plus)
- A genuine passion for TV, film, and streaming content, with curiosity about AVOD, FAST, and SVOD business models and how audiences discover and engage with content
- Ability to structure ambiguous problems, frame clear hypotheses, and connect data to business decisions and trade-offs
- Strong written and verbal communication skills, including experience building executive-ready PowerPoint decks and concise written summaries of complex analyses
- High attention to detail, strong organization skills, and the ability to manage multiple projects and stakeholders in a fast-paced environment
- A collaborative, low-ego working style and comfort operating in a test-and-learn environment where recommendations evolve with new data
What the job involves
- Roku is looking for a Content Strategy & Insights MBA Intern to help shape the content strategy for The Roku Channel (AVOD, FAST), Howdy (SVOD)
- In this role, you will use Roku’s first-party data and business intelligence tools to answer high-impact questions about what content works where, why, and how we should invest next
- You will work closely with Content Acquisition, Content Partner Management, Originals, Sports, Finance, and Core Analytics teams to own project-based analyses from problem definition through recommendations
- Rather than building complex models or writing production code, you will focus on pulling and structuring data from dashboards, analyzing it, and translating your findings into clear stories that inform real content decisions
- This is a full-time summer internship designed for an MBA student who is passionate about content, eager to dive deep into data, and excited to influence how millions of people discover and watch TV
- Pull and synthesize content performance, audience, and engagement data from Tableau, Looker, and internal dashboards for TRC AVOD, FAST channels, and Howdy in the US and Mexico
- Analyze viewership, engagement, and monetization trends to identify what types of content, formats, and windowing strategies are working across AVOD, FAST, and SVOD
- Build clear, executive-ready narratives that translate complex data into simple, persuasive stories and recommendations
- Partner with Licensed and Original Content teams to scope project-based work, align on hypotheses, and pressure-test your findings
- Proactively surface new questions and opportunities where data-driven insights can improve slate planning, scheduling, and monetization
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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