Director of Growth Marketing, Vic.ai
$150-170k
+ Stock Options
AI digital transformation platform for accounting and finance
Be an early applicant
AI digital transformation platform for accounting and finance
101-200 employees
Be an early applicant
$150-170k
+ Stock Options
101-200 employees
Company mission
To revolutionize finance departments through cutting-edge AI, enabling teams to focus on high-impact, strategic work that drives positive outcomes for businesses, society, and the environment.
Role
Who you are
- Experience: 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation., with at least 2 years in a leadership role
- Selling to CFOs: Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions
- Revenue Scaling: Proven experience in scaling a company from $15MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs
- Expert in ABM: Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies
- AI in Marketing: Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team
- Data-Driven Decision Making: A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results
- Tech-savvy: Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms
- Collaboration & Communication: Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams
- Bachelor's degree in marketing, business, or related field; MBA preferred
What the job involves
- We are seeking a dynamic and innovative Director of Growth Marketing with a proven track record in B2B demand generation and growth marketing, particularly in scaling companies from $15MM to $50MM+ in revenue
- As the leader of the demand generation function, you will own the vision for lead generation, nurturing strategies, and pipeline acceleration across various marketing channels, while leveraging AI technologies to drive growth at scale
- Reporting directly to the Senior Vice President of Marketing, you’ll be responsible for delivering scalable, integrated marketing programs that drive measurable business results
- You will design, manage, and optimize multi-channel marketing campaigns, including SEM, email marketing, retargeting, social advertising, and partner co-marketing
- Your expertise in strategic planning, data analysis, and leadership will enable the ability to execute campaigns that deliver qualified leads, increase brand awareness, and maximize ROI
- Demand Generation Strategy: Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals
- Growth Marketing & Experimentation: Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results
- Scaling Revenue: Implement marketing strategies that support scaling the company from $15MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization
- Selling to the Office of the CFO: Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes
- AI-Driven Marketing: Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion
- Funnel Optimization: Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel
- Cross-Functional Leadership: Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence
- Innovative Campaigns: Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams
- Budget Management: Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources
Our take
Outdated financial and accounting processes can seriously impact productivity and efficiency, especially at scale. Vic.ai leverages AI to solve this problem by automating repetitive processes such as invoicing, freeing up human workforces for more critical tasks.
This improves productivity, reduces the risk of human error and cuts costs. Naturally, this has proven especially popular among enterprises and accounting giants such as KPMG and Deloitte. This impressive client roster is testament to the value-adding potential of Vic.ai's tech.
Accounting and finance automation is a growing industry, and Vic.ai's main challenge will be competing with companies like Oracle and Intuit. However, with 2022 developments in Vic.ai's technology pushing its effectiveness to 99% accuracy, growth of over 200% in its user base since 2021 and substantial series C funding awarded at the end of 2022, Vic.ai is continuing to gather significant momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2022
$52m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $114.7m
Company benefits
- Health first: We offer employer-paid medical, dental, vision, life, and AD&D insurance plans, ensuring you have the coverage you need to stay healthy and protected
- Stay balanced: A monthly wellness stipend helps you stay balanced, whether it’s a gym membership, a meditation app, a massage, or whatever supports your wellbeing
- Your office, your way: We provide a home office setup budget and coworking space stipend to help you create the right workspace that works for you
- Come together: Enjoy regular team and company meetups to share ideas, collaborate, and stay connected, because even in a remote-first world, in-person moments matter
- Rest and recharge: Our generous PTO policy and holiday calendar give you the flexibility to rest, recharge, and take time when you need it
- Gratitude in action: We believe great work deserves recognition. From shoutouts in team meetings to meaningful celebrations, we make sure your contributions never go unnoticed
- Invest in your future: Build long-term financial security with a 401(k) plan, including immediate participation, full vesting, and a 50% match on the first 4% you contribute
- Give back: We believe in supporting the communities where we live and work. Every quarter, employees get a dedicated volunteer day to contribute to a cause that matters to them
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alexander Hagerup
(Co-Founder & CEO)Previously Founder and CEO of The Online Backup Company AS. They are also an Investor and Advisor at Katapult Accelerator and a member of the Forbes Technology Council.
Kristoffer Roil
(Co-Founder & COO)Founded Telipol, which was bought by the Hudya Group. They are a Partner and Member of the Board of Directors at Tjuvholmen Ventures.
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