Director of Revenue Marketing, dbt Labs
AMER
$204-251k
In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply
Data transformation tools
Be an early applicant
Data transformation tools
201-500 employees
Be an early applicant
$204-251k
In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, San Francisco, Washington, DC, and Seattle), an alternate range may apply
201-500 employees
Company mission
To empower data practitioners to create and disseminate organizational knowledge.
Role
Who you are
- 7+ years of B2B marketing experience, with at least 5 in field or regional marketing roles for high-growth SaaS or data/analytics companies
- Proven success partnering with sales teams to drive pipeline and revenue, ideally in a PLG and enterprise sales environment
- Strong understanding of the AMER market — cultural, regional, and regulatory nuances across countries and segments
- Proven experience in leading and expanding marketing teams focused on achieving revenue targets
- Track record of delivering effective demand generation programs using multi-channel approaches
- Experience running events and marketing programs that move deals forward
- Strategic mindset with the ability to operate at both a high-level vision and hands-on execution
- Highly data-driven, comfortable using marketing metrics and KPIs to guide decisions
- Excellent communication, collaboration, and stakeholder management skills
- Experience working in fast-paced, remote-first, global teams
What the job involves
- We are seeking a Marketing Director, AMER to build and lead our marketing efforts across the United States and Canada
- This is a critical role supporting our AMER sales organization in driving pipeline creation and increasing brand presence in key markets
- This is a people management role leading a team of marketers from Field Marketing and ABM but interlocked with cross functional marketing teams
- This person is a critical coordination role between regional marketing, sales leaders, partnerships, sales development representatives, and the marketing organization
- You’ll own pipeline generation and net new annual recurring revenue as your primary KPI and be expected to travel at least 30% of your time
- Own the data-driven revenue marketing strategy — Leverage analytics to identify and scale programs that accelerate deal velocity and expand opportunity size, driving pipeline growth and revenue impact across regions and segments
- Partner closely with marketing analytics and sales leadership — Align data insights with revenue goals to pinpoint high-performing programs, set clear IC targets, and focus investment on the most impactful opportunities
- Advance program performance and accountability — Use data-driven insights to continuously optimize marketing investments, assign measurable team goals, and ensure every initiative contributes directly to revenue outcomes
- Partner with the campaigns team to mature ABM initiatives — Apply performance analytics to design targeted campaigns that engage key accounts, shorten deal cycles, and grow deal value through tailored content and outreach
- Analytics & Reporting — Maintain full-funnel visibility by tracking campaign, program, and pipeline results with associated costs; drive executive reporting cadence and transparent performance tracking to enable real-time decisions
- Build strong relationships with regional customers — Identify advocates and amplify success stories that demonstrate measurable business impact through events, campaigns, and community engagement
- Manage regional marketing budgets, vendors, and agency partners — Allocate spend strategically based on data insights to prioritize programs that deliver the greatest revenue efficiency and impact
Our take
In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.
Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.
Seen as the defacto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach more markets outside of the US. Its recent acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$222m
SERIES D
Jun 2021
$150m
SERIES C
Total funding: $414.4m
Company benefits
- Equity Stake
- Unlimited vacation
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
Company HQ
West Poplar, Philadelphia, PA
Leadership
Tristan Handy
(CEO)Previously worked as a Senior Consultant at Deloitte, Director of Operations at Squarespace, COO at Argyle Social and Vp of Marketing at RJMetrics.
Connor McArther
(CTO)Former Software Engineer and Engineering Manager at RJMetrics and Stitch.
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