Marketing Operations Lead, Headway

• You have 3-5+ years of Marketing Operations experience, managing user journeys, data pipelines, and tech stack optimizations
• You have a deep understanding of marketing automation tools (Marketo) and CRM systems (Salesforce)
• You have familiarity with tools like LeanData, Chilipiper, Clay, and Outreach
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
• You are extremely comfortable with a broad marketing tech stack
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Desirable

• As Headway’s Marketing Operations Lead (Platform Operations), you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack
• You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system
• MarTech Integration & Data Flow: Own, manage, optimize marketing tech stack integrations, enabling clean handoff of data across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc)
• Lead Management & Funnel Optimization: Partner with RevOps to streamline and optimize end-to-end lead flow processes
• Lead Scoring: Build, implement, and refine lead scoring models to improve qualification accuracy
• Lifecycle & Conversion Optimization: Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency
• Data Enrichment & Hygiene: Maintain a high-quality database through enrichment tools (Clay), hygiene practices, and regular audits