SMB Demand Generation Marketing Manager, Sunbit
$100k
Plus stock options
More information about location
Buy now, pay later technology platform
Open for applications
Buy now, pay later technology platform
201-500 employees
Open for applications
$100k
Plus stock options
More information about location
201-500 employees
Company mission
To eliminate financial waste and pass the savings back to our customers and merchant partners.
Role
Who you are
- 2-3 years of experience in demand generation or growth marketing, preferably targeting SMBs or micro-businesses
- Proven success in driving leads and revenue through digital and direct marketing channels
- Experience marketing to the dental industry or similar verticals is a plus
- Strong knowledge of digital marketing platforms and tools
- Excellent written and verbal communication skills; experience in content creation is a plus
- Ability to analyze data and metrics to measure campaign performance and ROI
- Creative thinker with a strategic mindset and attention to detail
- High energy and results oriented go-getter who thrives in a fast-paced, results-oriented environment
- Willingness to travel up to 30% of the time for events and field activations
Desirable
- Serve others before self - Enhance customer and colleague security by implementing robust measures and providing effective security training programs
- Own the impact - Ensure the effectiveness of security policies and procedures, manage risks, conduct assessments, and maintain regulatory compliance
- Connect genuinely - Build strong relationships with team members and vendors, communicate security risks clearly, and deliver engaging awareness programs
- Act fast - Respond quickly to security threats and vulnerabilities, and manage security projects efficiently to ensure timely compliance with regulations
- Include always - Involve all employees in security initiatives, making cybersecurity a collective responsibility
- Innovate for good - Use cutting-edge technologies and best practices to continuously improve Sunbit's cybersecurity measures and protect customer data
What the job involves
- REPORTS TO: Sr. B2B Marketing Manager
- We are looking for a SMB Demand Generation Marketing Manager to join our team and help drive lead generation efforts
- You will be responsible for executing multi-channel campaigns, optimizing performance through data insights, and creating content to engage target audiences
- This role involves working closely with cross-functional teams to achieve lead generation goals and contribute to overall business growth
- Develop and manage demand generation strategies targeting dental practice owners and office managers
- Execute multi-channel campaigns (email, paid media, direct mail, and events) to drive demo requests
- Collaborate with SEM/SEO agencies for highly coordinated digital lead generation efforts
- Plan and execute targeted digital campaigns, leveraging programmatic platforms for display ads and CTV
- Optimize campaigns using data-driven insights to maximize ROI
- Create and manage direct mail programs that resonate with dental professionals
- Develop targeted lists and segmentation strategies to ensure personalized outreach
- Collaborate with SDRs on follow-up strategies to drive meetings booked
- Collaborate with internal and external teams to create content such as email copy, landing pages, case studies, and educational materials tailored to dental practices
- Ensure messaging aligns with our brand voice and highlights the value proposition for dental practices
- Represent the company at dental industry conferences, trade shows, and regional events to generate leads and build relationships
- Develop and manage owned local events, including planning, pre- and post-event communication, and event execution
- Monitor, analyze, and report on campaign performance and lead quality
- Continuously optimize strategies to meet lead generation and conversion goals
Our take
Buy now pay later (BNPL) options have been a lifeline for consumers who need to make essential purchases but need a bit more breathing space to pay for them. Sunbit provides a BNPL solution to service providers, retailers and consumers, helping thousands of communities where traditional financing options have previously been the only route.
Sunbit disrupts the lengthy process of getting credit, utilising its own proprietary machine learning technology to create personalized payment plans for each customer rather than relying on pre-approval based on a FICO score. Their 30-second approval process makes it an attractive option for retailers looking to increase sales as customers can get an in-store decision. Payback has 3, 6, and 9 month flexible options and the platform covers purchases of up to $10,000.
The company is looking to grow after an impressive financial investment that reflects consumers turning to new payment options, such as BNPL. The funding is supporting its point-of-sale loan offerings and its Sunbit card, and will also be invested into scaling its distribution network.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2021
$130m
SERIES D
Sep 2020
$26m
SERIES C
Total funding: $211.2m
Company benefits
- Mission driven + empowered + collaborative
- Competitive pay and stock options
- Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Maternity Leave
- 401K Plan with Matching
- Cell Phone Stipend
- Commuter Supplement for LA Office eligible employees
- Casual Dress
- Monthly Lunches in LA HQ
Company values
- Serve others before self
- Own the impact
- Connect genuinely
- Act fast
- Include always
- Innovate for good
Articles
Leadership
Arad Levertov
(CEO)Arad served in the Israeli Defense Forces as a Major for 5 years, before spending almost 5 years at Intel. They left their role of 6 years as COO of Enova International to co-found Subnit in January 2016.
Ornit Dweck-Maizel
(CTO)Having spent 2 years as an Intel Software Developer, Ornit worked at superderivatives in R&D for 9 years. She co-founded Sunbit in 2016, serving since as CTO.
Tamir Hazan
(Head of AI)Tamir undertook a PhD in Machine Learning and Computer Vision at The Hebrew University before co-founding Sunbit with Ornit, Arad, and Tal. They have been in Analytics since June 2017.
Tal Riesenfeld
(Head of Sales)Tal served in the IDF before spending 2 years at HP in Strategic Marketing and 4 months at Google. They co-founded Eyeview in 2008, working there for 8 years prior to co-founding Sunbit in 2016.
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