Social Content Creator, GoHenry
6 Month Fixed Term Contract
Pocket money app to make every kid smart with money
Open for applications
Pocket money app to make every kid smart with money
201-500 employees
Open for applications
201-500 employees
Company mission
To make every kid smart with money.
Role
Who you are
- We’re looking for a creative, purpose-driven Social Content Creator to help bring our mission to life: empowering kids and teens to be smart with money
- You’ll be a natural storyteller with a knack for video, a strong sense of tone, and a pulse on what families are watching and sharing
- 2–4 years of experience creating content for a consumer brand—bonus if it’s in fintech, edtech, parenting, or youth culture
- You’re comfortable on camera creating your own content, as well as briefing and directing creators to bring ideas to life
- You’re confident in creating content for both parents and kids—and know how to tailor tone and visuals accordingly
- Strong copywriting and storytelling skills, with an eye for what works on each platform
- Experience filming and editing short-form video (CapCut, Adobe Rush, or similar), and comfortable producing on your phone
- A natural collaborator with strong attention to detail and the ability to juggle multiple projects
- Passionate about financial literacy, education, and making money skills feel accessible and fun
Desirable
- Experience in a fast-paced start-up/scale-up or small agency environment
What the job involves
- You’ll work alongside our Social Media Manager and Creative Studios team, crafting content that educates, entertains, and engages parents—turning complex financial topics into bite-sized, scroll-stopping stories
- From playful Reels to eye-catching statics, you’ll create content that sparks curiosity, builds trust, and grows our community
- This role is a 6 month fixed term contract role
- Create content planned by the Social Media Manager across our social channels (Instagram, TikTok, YouTube, Facebook, LinkedIn) tailored to parents and kids
- Produce short-form videos (Reels, TikToks, YouTube Shorts) that are playful, informative, and brand-aligned
- Translate financial concepts (like saving, earning, budgeting) into fun, age-appropriate content formats
- Write engaging copy—from witty social captions to clear explainer-style scripts
- Collaborate with brand, design, and product teams to align content with campaigns, launches, and seasonal moments, alongside the Social Media Manager
- Spot trends early and help us show up with relevance and creativity—always in a way that’s right for our audience
Salary benchmarks
Our take
Since a group of parents in Hampshire came up with the idea in 2009, GoHenry has come a long way and now has more than 2 million customers across its UK and US territories. GoHenry has been named by KPMG and H2 ventures as one of the world’s Leading 100 Fintech Innovators and the company also ranked the 8th fastest-growing British tech business in the Sunday Times TechTrack 100.
GoHenry has definitely revolutionised something that has characterised parent-child relationships for many years: pocket money. With no control or education, children usually spend their money without being truly aware of its value and do not learn anything about money management. GoHenry provides a useful tool to help young people learn good money habits while giving parents peace of mind and an easy way to manage pocket money.
On this mission to help children gain a better financial understanding, GoHenry has released a gamified, interactive tool named Money Missions. In addition to this game, GoHenry launched a Junior ISA, to enable parents to invest in their child's future in a more simple yet effective way. This clearly has potential as 11,000 parents opted for a Junior ISA in its pre-launch phase, so it's proving to be a sizeable market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Oct 2022
$55m
LATE VC
Dec 2020
$40m
LATE VC
Total funding: $124.2m
Company benefits
- Enjoy time off: We offer 25 days paid annual leave, plus Flexible Public Holidays (you can decide what you celebrate and cherish, and when you do it!). Plus, we support flexible and remote working, so that unmovable appointment doesn't need to be covered by annual leave
- Flexible working: Our GoFlex policy means you can choose to work at the office, WFH, or a little of both. No matter where you work, we'll make sure you have everything you need so you can focus on your goals
- Stay balanced: A healthy work-life balance is everything. So don’t be a slave to the grind—just give it your all when you’re working. Oh, and this is part of our official rules: start work late (read: sleep in) on your b-day
- Learn faster with training & development: It’s your career, so you lead the way. We provide training and development opportunities and access to hundreds of webinars. Plus, count on your manager for support and regular feedback
- Get health & wellness perks: A healthy work-life balance is everything. We encourage you to give it your all when you're working and to reset properly when you're not. Perk alert: we offer all employees a free subscription to the Calm app
- Choose your equipment: Mac or PC? We all have different ways we prefer to work. Choose your own equipment, so your working days are as comfortable as possible
- Make friends, too: We have fun together, and enjoy each other’s company! We host get-togethers and provide fun perks, while you spend quality time with the team
Company HQ
Farringdon, London, UK
Leadership
Louise Hill
(Co-Founder & CEO)Previously an Operations Director at The Cotswold Company & Findel Direct (warehousing operations) and at Scotts of Stow Ltd.
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