Principal Product Manager, Demandbase
Advertising
$163-245k
The base compensation range for this position is for the San Francisco, CA. + Equity
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
$163-245k
The base compensation range for this position is for the San Francisco, CA. + Equity
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them
- You think like a systems architect, connecting creative, optimization, and measurement into unified intelligence loops
- Fluency, or at least demonstrated curiosity, around AI product concepts (agentic systems, reinforcement learning, large model integration) and how they translate to user and business value
- Experience expanding into new media formats (CTV, native, video) and solving for scale, latency, and measurement challenges
- Strong partnership instincts that help you collaborate effectively across engineering, science, agencies, and GTM teams
- Clarity under complexity: you prioritize ruthlessly, communicate with precision, and move teams toward decisive execution
- 7–10+ years of product management experience, ideally in ad tech, DSPs, or large-scale AI-driven systems
- Proven track record of driving growth through media optimization, measurement, or identity innovation
- Strong technical literacy and comfort discussing architecture, ML models, or experimentation frameworks with engineers
- Understanding of multi-channel programmatic ecosystems and B2B buying behavior
- Excellent communication and storytelling skills with both executive and technical audiences
- Experience with generative AI or creative automation in a media or martech context
- We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
What the job involves
- Demandbase is hiring a Principal Product Manager to shape the next evolution of our in-house DSP, transforming it from a powerful B2B media platform into an AI-driven, multi-channel intelligence engine
- This PM will play a pivotal role in scaling our DSP across display, video, and emerging media formats, while laying the foundation for agentic workflows, creative personalization, and outcome-driven optimization
- You’ll define how Demandbase connects data, creative, and decisioning into one adaptive system that automates success across the full customer journey
- It’s a high-impact, technical, and strategic role for a product leader who thrives at the intersection of AI, media infrastructure, and B2B marketing innovation
- Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats
- Evolve our optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes
- Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience
- Scale video and CTV activation using our proprietary account graph and identity data to deliver measurable B2B reach and engagement
- Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types
- Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection
- Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar)
- Represent the advertiser and agency voice internally to ensure our DSP delivers intuitive, high-impact workflows that scale globally
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Founder & Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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