Senior Product Marketing Manager, DISQO
$160-180k
+ Equity
Audience insights platform
Job no longer available
Audience insights platform
201-500 employees
Job no longer available
$160-180k
+ Equity
201-500 employees
Company mission
To empower businesses and organizations to drive better brand growth.
Role
Who you are
- You have an entrepreneurial mindset and thrive working in a fast-paced, highly cross-functional environment
- You thrive in fluidity and rapid change and value collaboration over ownership
- You’re inspired by challenges, and you’re always seeking ways to up-level our opportunities, bringing best practices to a vibrant growth company, and ultimately delivering incredible customer experiences
- You’re a strategic thinker, rigorous analyst, skilled storyteller, and expert influencer with a demonstrated ability to drive consensus across Product, Marketing, Sales, and Customer Success teams
- You are a pro at traditional product marketing techniques and iterative in your approach to think outside the box
- You will be a champion of this mindset across the broader organization
- 5+ years of B2B product marketing experience in a high-growth environment
- Proven track record managing, building, and coaching impactful teams
- Experience developing deep relationships with product management leaders across multi-product companies
- Experience successfully developing and driving integrated marketing plans, differentiated messaging, and product growth for both enterprise (sales or content-led) and product-led-growth sales motions. Demonstrated examples of content development that drove results in demand generation, market awareness, and SEO
- Extensive experience coaching in positioning and messaging, leading product launches, and creating Sales and Marketing collateral
- Ability to draw insights from data that will influence strategy. Broad analytical skills to source relevant information that informs and validates product positioning and messaging
- Proven storytelling skills with the ability to enable others to deliver memorable product narratives to be used in sales enablement and content development
- Clear history enabling sales teams to succeed and exceed their goals
- Strong leadership skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams. Ability to provide and be receptive to constructive feedback
- Outstanding planning, communications, and interpersonal skills
- Ability to think creatively and critically and thrive in a fast-paced and often ambiguous work environment
- Experience in advertising, brand experience, customer experience, or market research industries is a plus
What the job involves
- DISQO seeks a Product Marketing Manager who combines top-notch marketing acumen with high-initiative startup spirit
- You’ll lead product launches that catch attention, drive adoption, and support Sales and Customer Success effectiveness with impeccable enablement training and documentation
- Accordingly, you’ll bring a track record driving highly successful Product Marketing strategies in multi-product companies
- You’re a strategic thinker, rigorous analyst, skilled storyteller, and expert influencer with a demonstrated ability to drive consensus across Product, Marketing, Sales, and Customer Success teams
- This role is an opportunity to help shape DISQO’s future by working cross-functionally to strategize, develop, and drive programs, content, and integrated campaigns that demonstrate the value of our products to our customers and prospects
- Be the in-house expert on our market and customers. Frame strategy questions, conduct competitive and market research, develop ideal customer profiles, and conduct win/loss analysis
- Lead Marketing’s portion of go-to-market efforts for new product feature launches and marketing programs; including developing positioning, messaging, value propositions, and integrated marketing plans
- Deliver a predictable calendar of product content such as articles, reports, case studies etc. that can then be used by Demand Generation and Brand & Comms to drive leads and market awareness
- Clarify, extract, and communicate product features to commercial teams through interviews with clients, Product Management, Engineering, Client Success, and Sales
- Create and deliver training and enablement content including playbooks, one-pagers, decks, and battle cards to support Sales and Customer Success teams
- Enhance the value of our existing products through the development and execution of product-led strategies that increase usage by current customers
- Collaborate and inspire cross-functional teams (including Marketing, Sales, Product, and Customer Success) to support launch campaigns and activations
- Coordinate with all marketing partners across Demand Gen, Brand+Comms, Events, Marketing Operations, etc. to ensure smooth execution of Product Marketing strategy
Our take
DISQO is a consumer insight exchange platform, providing data on consumer activity to businesses that they can use to inform marketing and product development decision-making.
The company was founded with the intention of creating the most trusted insights platform for market research and ad measurement. Unlike competitors, DISQO's business model revolves around a win-win outcome for both consumers and marketers, with consumers willingly selling their data for rewards, and marketers using an ethical and sustainable provider to gain insight into consumer behaviour without losing valuable PR points.
DISQO boasts an impressive client list spanning market researchers, ad agencies, and global brands. After receiving substantial funding in 2021, the company acquired Feedback Loop in 2022, a product research platform. This buyout enabled DISQO to deliver comprehensive insights into brand, product, and customer experiences for any kind of organization, and facilitate its continued expansion across the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$85m
SERIES B
Aug 2018
$13.5m
SERIES A
Total funding: $101.5m
Company benefits
- Focus on impact, not the clock. WFH with a flex schedule and unlimited vacation. Recharge and spend time with those who matter most
- 100% coverage of employees’ medical, dental and vision insurance premiums (80% for dependents). And other wellness programs!
- Proudly supporting parents with time off and resources for welcoming new additions
- Every person on the team is an owner. We’re all in this together and offer competitive equity to every new hire
Company HQ
Downtown, Glendale, CA
Leadership
Armen Adjemian
(CEO & Co-Founder)Having worked as a PwC Associate, they founded Venture Group in 2005, before roles at Glendale Water and Power and being CEO of Blue Media Ventures.
Drew Kutcharian
(CTO & Co-Founder)They worked as a Consultant before co-founding Venarc as CTO and taking on several Advisory roles before co-founding DISQO.
Armen Petrosian
(Chief Growth Officer & Co-Founder)They took an MBA at USC before working as CEO of VentureCorp and CMO of Blue Media Ventures, before leaving to start DISQO in January 2016.
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