Director of Product Marketing, Omada Health
$168.8-242.7k
+ Equity
A digital-first chronic care provider
Open for applications
A digital-first chronic care provider
501-1000 employees
Open for applications
$168.8-242.7k
+ Equity
501-1000 employees
Company mission
To inspire lasting health changes that change lives.
Role
Who you are
- 10+ years experience in B2B marketing, including 5+ years in Healthcare & Life Sciences (pharma, health plan, PBM, or virtual care/digital health preferred)
- 3+ years of experience directly managing and developing marketing talent, with a track record of building and leading high performing teams
- Demonstrated product marketing craft: buyer research and insights, messaging and positioning, GTM planning, product launches, sales enablement, and content marketing
- Proven ability to deliver high-quality content including presentations, product guides, web content and other assets that support sales enablement
- Experience creating KPIs and measurement plans to monitor marketing execution
- Ability to inspire, influence and communicate across all levels of management while managing multiple priorities in a fast-paced, high-growth environment
- Bachelor’s degree in a related field
What the job involves
- Omada is at an inflection point. We are growing high double digits and expect to accelerate. To get there, we need commercial experts, highly engaged teams, and a one-team mindset. As the Director, Cardiometabolic Product Marketing, you’ve got an exciting job to lead the following critical efforts:
- Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning, with priority on new product launches
- Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence, and customer and member needs
- Help shape product and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs across the cardiometabolic portfolio
- Clearly define and articulate our competitive position for our cardiometabolic suite and each new product entering the market
- Lead packaging and pricing for our cardiometabolic products - including go-to-market packaging for new offerings to ensure alignment with the market
- Own the positioning and messaging across the cardiometabolic suite, ensuring an integrated portfolio narrative and clear differentiation for new products
- Lead end-to-end GTM launches for new cardiometabolic products, from pre-launch readiness through launch execution and post-launch optimization
- Partner with Clinical Team and Thought Leadership teams on cardiometabolic evidence generation, reports, and thought leadership planning and messaging
- Create a variety of marketing assets such as web landing pages, videos, presentations, ad copy, FAQs, and one pagers to drive business growth
- Support large cardiometabolic opportunities with sales pitches, sales deck support, demos, and partner with Customer Effectiveness team on training sessions and materials for the cardiometabolic portfolio
- Act as the primary product marketing POC for the cardiometabolic suite with Omada stakeholders (eg, commercial, product, clinical)
- Lead, mentor, and develop a team of senior product marketers, setting clear priorities, providing regular feedback, and creating growth pathways aligned to business needs
- Build a high‑performing, collaborative PMM culture that emphasizes ownership, proactivity, and accountability for outcomes across product lines and go‑to‑market motions
- Provide day‑to‑day direction and coaching to ensure the team operates effectively with cross‑functional partners and delivers on shared goals
- Establish operating rhythms, standards, and best practices for the PMM team (e.g., planning cadences, launch templates, review processes) to improve consistency, quality, and speed of execution
Our take
Health tracking apps help people to analyse their health data and provide passive notifications and reminders based on their activities. However, these notifications are easy to ignore and do not have any form of medical authority.
Omada Health offers various virtual health programs that cover areas such as diabetes, weight management and hypertension. As opposed to receiving notifications based on their health, Omada shares real-time health data with both patients and healthcare professionals to increase commitment levels to health tracking apps.
The startup claims that this human-interaction from healthcare professionals within a health tracking framework increases the likelihood of a positive outcome by 250%. Omada currently uses more than a billion data points recorded from 550,000 patients, aiming to use this data to broaden strategies within medical communities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2022
$192m
SERIES E
May 2020
$57m
LATE VC
Total funding: $448.8m
Company benefits
- Remote first
- Flexible vacation
- Wellness days
- Parental leave
- Omada program
- Resources to thrive
- Meeting-free days
Company HQ
Financial District, San Francisco, CA
Leadership
Adrian James
(Co-Founder & Member of the Board of Directors)Studied Mechanical Engineering at Stanford. Was a Mechanical Engineer with Risse Racing, Edge Innovations, and Plantas Eolicas. Worked at IDEO for over 9 years, leaving as Domain Lead. Is a Board Member of Moving Analytics.
Sean Duffy
(Co-Founder & CEO)Studied Neuroscience at Columbia, and MBA in Healthcare from Harvard. Was a Nurse Assistant at Straub Hospital. Worked at Google for 2 years in People Analytics. Was a Health & Wellness Domain Specialist at IDEO. Editor of Medgadget for 4 years. Current Founder of Excel Everest.
Share this job
View 15 more jobs at Omada Health