Growth Marketing Manager, The Brief
+ Stock options
More information about location
AI advertising agency
Job no longer available
AI advertising agency
21-100 employees
Job no longer available
+ Stock options
More information about location
21-100 employees
Company mission
To deliver high-performance creative assets 10x faster than traditional workflows.
Role
Who you are
- 6+ years in growth, demand gen, or performance marketing roles at a high-growth tech or AI/ads company
- Hands-on experience with B2B and/or product-led growth (PLG) motion
- Expert-level knowledge of lifecycle marketing platforms and analytics tools (e.g., Google Analytics, Meta, LinkedIn, Mixpanel, HubSpot, etc.)
- Experience launching or marketing AI, SaaS, or advertising technology products
- Strong understanding of marketing attribution, CAC/LTV, and growth funnels
- A testing mindset with an ability to scale what works and pivot fast when needed
- Exceptional writing, campaign strategy, and project management skills
Desirable
- Experience with generative AI tools or marketing LLMs
- Previous work in ad tech, martech, or media platforms
- Familiarity with SQL or Looker for self-serve data insights
- Building growth loops or referral systems in a PLG environment
What the job involves
- Reports To: Senior Director of Growth Marketing
- As the Growth Marketing Manager, you’ll be at the center of our user acquisition and funnel optimization strategy
- You’ll craft campaigns that educate and convert, test relentlessly across channels, and ensure we’re delivering measurable impact
- This is a high-visibility role with a direct line to leadership and product
- Own the Growth Funnel:
- Lead strategy and execution for acquiring, activating, and retaining users—across self-serve and product-led sales (PLS) motions
- Run Lifecycle Marketing:
- Manage and optimize email marketing flows, growing the addressable base while experimenting with both AI-native and SEO-driven promotions
- Develop Full-Funnel Lifecycle Marketing Campaigns:
- Build data-driven lifecycle journeys that include onboarding, upsell, and win-back flows using email, in-product messaging, and retargeting
- Optimize User Onboarding:
- Collaborate with product and design to reduce friction, improve time-to-value, and increase free-to-paid conversion
- A/B Test Everything:
- Hypothesize, experiment, and scale what works—testing creative, copy, landing pages, CTAs, and more
- Report and Iterate:
- Own dashboards, campaign performance metrics, and attribution models. Share actionable insights with stakeholders to drive continuous improvement
- Fuel Product Growth with Insights:
- Feed user behavior and market trends back to product and engineering to help shape roadmap priorities
Our take
Marketing today often feels like trying to do meaningful creative work in the middle of constant noise. New platforms, tighter timelines, and endless data streams have turned many marketing teams into operators of systems rather than shapers of ideas. The Brief enters this evolving market as a response to that tension and aims to bring clarity and momentum back to a craft that's become fragmented and downright overwhelming.
The Brief (formerly Creatopy) positions itself as the AI agency for marketers, built to support the full campaign lifecycle. Powered by intelligent agents, the platform helps teams create, inspire, launch, and optimise campaigns in one continuous loop. Instead of replacing human creativity, it's designed to handle the heavy operational lifting so marketers can focus more on strategy, storytelling, and ideas.
And its agents collaborate across stages, helping teams move from insight to execution with less friction and more continuity. If it continues to approach AI with care and responsibility, The Brief stands a strong chance of growing alongside the industry, not just automating it, but helping it mature.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (1 round)
Oct 2023
$10m
SERIES A
Total funding: $10m
Leadership
Ovidiu Gavril
(CTO)Previously, Ovidiu was the CTO of Raft. He also spent 3 years at Picsart as VP then SVP of Engineering.
May Haim Kotlarsky
(CEO, GC & Board Director)Previously worked as Associate General Counsel at Meta, was a Director at GitHub, Head of Legal at Rakuten and was Counsel at Live365 Inc.
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