Growth Marketing Manager, Creatopy

• 6+ years in growth, demand gen, or performance marketing roles at a high-growth tech or AI/ads company
• Hands-on experience with B2B and/or product-led growth (PLG) motion
• Expert-level knowledge of lifecycle marketing platforms and analytics tools (e.g., Google Analytics, Meta, LinkedIn, Mixpanel, HubSpot, etc.)
• Experience launching or marketing AI, SaaS, or advertising technology products
• Strong understanding of marketing attribution, CAC/LTV, and growth funnels
• A testing mindset with an ability to scale what works and pivot fast when needed
• Exceptional writing, campaign strategy, and project management skills

Desirable

• Reports To: Senior Director of Growth Marketing
• As the Growth Marketing Manager, you’ll be at the center of our user acquisition and funnel optimization strategy
• You’ll craft campaigns that educate and convert, test relentlessly across channels, and ensure we’re delivering measurable impact
• This is a high-visibility role with a direct line to leadership and product
• Own the Growth Funnel:
• Lead strategy and execution for acquiring, activating, and retaining users—across self-serve and product-led sales (PLS) motions
• Run Lifecycle Marketing:
• Manage and optimize email marketing flows, growing the addressable base while experimenting with both AI-native and SEO-driven promotions
• Develop Full-Funnel Lifecycle Marketing Campaigns:
• Build data-driven lifecycle journeys that include onboarding, upsell, and win-back flows using email, in-product messaging, and retargeting
• Optimize User Onboarding:
• Collaborate with product and design to reduce friction, improve time-to-value, and increase free-to-paid conversion
• A/B Test Everything:
• Hypothesize, experiment, and scale what works—testing creative, copy, landing pages, CTAs, and more
• Report and Iterate:
• Own dashboards, campaign performance metrics, and attribution models. Share actionable insights with stakeholders to drive continuous improvement
• Fuel Product Growth with Insights:
• Feed user behavior and market trends back to product and engineering to help shape roadmap priorities