Marketing Lead, Khan Academy

• This role requires a deep understanding of B2B and B2C acquisition strategies, including app store optimization (ASO), paid media, and education sector marketing
• 7+ years of experience in acquisition marketing, preferably in education technology and mobile apps
• Strong understanding of school district sales cycles and decision-making processes
• Proven experience driving user acquisition across both B2B (school & district leaders) and B2C (teachers, families) audiences
• Strong analytical mindset—experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests
• Collaborative approach with experience working cross-functionally with sales, product, design, and content teams
• Ability to balance strategic thinking with hands-on execution—you are equally comfortable defining a long-term growth plan and rolling up your sleeves to execute it
• Passion for education and Khan Academy’s mission to provide free learning resources for all children

• As the Khan Academy Kids Marketing Lead, you will be responsible for developing and executing acquisition-focused marketing strategies
• You will work closely with cross-functional teams to reach our key audiences of district decision-makers, grassroots teachers, and families
• Your efforts will directly support our sales team in expanding school district partnerships, while also increasing teacher adoption and growing our family user base
• Develop strategies to increase awareness among district administrators
• Create targeted content, email, and paid media strategies to engage decision makers
• Support sales team by creating marketing campaigns that drive paid partnerships
• Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale
• Publish high-quality, engaging and relevant content that addresses teachers’ needs
• Optimize teacher-facing messaging to ensure strong retention and advocacy, positioning teacher adoption as a pathway to district sales
• Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play
• Develop and execute paid media and organic acquisition strategies to grow our user base of parents and children
• Leverage SEO, content marketing, and social media to expand our reach among parents of young children

• Flexible spending account (FSA)
• Dental insurance
• Optical insurance
• Life insurance
• Performance bonus
• 401K plan
• Family medical leave
• Diversity program
• Pet friendly workplace
• Work from home opportunities
• Health insurance
• Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together

Total funding: $16.2m

Khan Academy is a non-profit that provides free online education materials, including teacher tools, instruction videos, and practice exercises to support users of all ages. It has over 10 million users a month and covers subjects all the way up to college level.