Marketing Lead, Khan Academy
Khan Academy Kids
$120.8-151k
$163,080 - $203,850 CAD
More information about location
Nonprofit online education platform
Be an early applicant
Nonprofit online education platform
1001+ employees
Be an early applicant
$120.8-151k
$163,080 - $203,850 CAD
More information about location
1001+ employees
Company mission
Khan Academy's mission is to provide a free, world‑class education for anyone, anywhere.
Role
Who you are
- This role requires a deep understanding of B2B and B2C acquisition strategies, including app store optimization (ASO), paid media, and education sector marketing
- 7+ years of experience in acquisition marketing, preferably in education technology and mobile apps
- Strong understanding of school district sales cycles and decision-making processes
- Proven experience driving user acquisition across both B2B (school & district leaders) and B2C (teachers, families) audiences
- Strong analytical mindset—experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests
- Collaborative approach with experience working cross-functionally with sales, product, design, and content teams
- Ability to balance strategic thinking with hands-on execution—you are equally comfortable defining a long-term growth plan and rolling up your sleeves to execute it
- Passion for education and Khan Academy’s mission to provide free learning resources for all children
What the job involves
- As the Khan Academy Kids Marketing Lead, you will be responsible for developing and executing acquisition-focused marketing strategies
- You will work closely with cross-functional teams to reach our key audiences of district decision-makers, grassroots teachers, and families
- Your efforts will directly support our sales team in expanding school district partnerships, while also increasing teacher adoption and growing our family user base
- Develop strategies to increase awareness among district administrators
- Create targeted content, email, and paid media strategies to engage decision makers
- Support sales team by creating marketing campaigns that drive paid partnerships
- Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale
- Publish high-quality, engaging and relevant content that addresses teachers’ needs
- Optimize teacher-facing messaging to ensure strong retention and advocacy, positioning teacher adoption as a pathway to district sales
- Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play
- Develop and execute paid media and organic acquisition strategies to grow our user base of parents and children
- Leverage SEO, content marketing, and social media to expand our reach among parents of young children
Our take
Khan Academy is a non-profit that provides free online education materials, including teacher tools, instruction videos, and practice exercises to support users of all ages. It has over 10 million users a month and covers subjects all the way up to college level.
With nearly a quarter of American adults unable to use mathematics in daily life, Khan Academy’s interactive quizzes, instructional videos, and teacher tools are timely. Khan Academy started life as a series of educational YouTube videos, before building a full-scale platform after receiving an influx of donations from Silicon Valley philanthropists. This background has led it to embrace rather than reject the educational possibilities of new tech such as AI, with the founder regarding traditional institution's banning of tools like ChatGPT as a mistake.
The company offers its tools completely for free, instead relying on donations and volunteers. A key focus is tackling wealth inequality in education. A partnership with the College Board (who produce entrance examinations for higher education) has made access to SAT test prep materials free for millions. 2024 saw a partnership with Microsoft for Khan Academy's Khanmigo product, now free to use for Microsoft customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$3m
GRANT
Oct 2017
$3m
GRANT
Total funding: $16.2m
Company benefits
- Flexible spending account (FSA)
- Dental insurance
- Optical insurance
- Life insurance
- Performance bonus
- 401K plan
- Family medical leave
- Diversity program
- Pet friendly workplace
- Work from home opportunities
- Health insurance
- Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together
Company HQ
Mountain View, CA
Leadership
Caroline Hu Flexer
(CEO)Holds a BA and MArch in Architecture from Stanford and Harvard University. They also have an MBA from Stanford Graduate School of Business, and formerly co-founded Duck Duck Moose, a mobile educational platform for children.
Salman Khan
(Executive Director)They graduated from Harvard Business School and have previously worked in Finance.
Salary benchmarks
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