Creative Marketing Lead, Kolibri
More information about location
Mobile games developer
Be an early applicant
Mobile games developer
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
To reinvent the idle genre, making games players will enjoy for many years.
Role
Who you are
- Minimum of 3 years' experience in a marketing or performance creative role
- Proven experience leading a creative team of 3+ members, including motion designers, playable ad developers, and 2D/3D artists; experience managing external freelancers and creative agencies is a plus
- Expertise in overseeing the entire creative production process, from analysis and ideation to final execution, across multiple projects
- Strong analytical skills with a background in market research, data-driven decision-making, and performance tracking
- Exceptional communication and collaboration skills, with proficiency in English, both written and verbal
What the job involves
- We are seeking a Creative Lead to drive the creation and strategy of impactful user acquisition and marketing assets for our mobile gaming portfolio
- You will oversee a talented team of playable ad developers, motion designers, and artists
- In collaboration with user acquisition experts, you will shape and execute data-driven creative strategies, leveraging performance insights and market trends to produce engaging ads that captivate global audiences
- This role requires a balance of creative vision, operational excellence, and strategic thinking to elevate the quality of marketing assets continually
- Oversee creative production from analysis and ideation to execution, ensuring alignment with user acquisition strategies and business goals
- Lead and manage an advertising team of creative professionals, fostering talent growth through recruitment, coaching, and mentorship
- Effectively manage relationships with freelancers and external agencies, ensuring seamless communication and high-quality deliverables
- Analyze the performance of creative campaigns and assets, using data to refine strategies and improve KPIs
- Drive the development of new creative concepts and approaches. Generate innovative ideas and solutions, with a strong understanding of current mobile game marketing trends and a passion for games and creative design
- Collaborate with the user acquisition, ASO and product teams
Our take
A surprising hit in the video game format is the “idle game”, in which players require little input or simple and repetitive actions to achieve goals. Mostly on mobile, these games generate revenue from advertisements and in-app purchases and can be highly lucrative for game companies to develop due to their simple design and gameplay.
Kolibri Games is probably one of the most successful idle game companies. Founded in 2016, its Idle Miner Tycoon game had amassed 150 million downloads on Android and IoS as of 2023. Even before that, the company’s success had drawn the attention of gaming giant Ubisoft, which acquired Kolibri in 2020.
As long as Kolibri continues to build on its Idle Miner Tycoon success, it will remain an innovator of the genre. New developments have included making its games available on Facebook’s cloud gaming platform, allowing it to capitalise on developments in the cloud and social media markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Most candidates hear
back within 2 weeks
Company
Company benefits
- Hybrid work setup and flexible hours
- Modern office space - our new, centrally located office in Berlin-Mitte has everything you need to excel and have fun
- Monthly fitness bonus - pick the activity that suits you, from Urban Sports Club, to covering your gym membership
- Company holidays
- Learning budget
- Relocation support
- 30 days holiday
- Fun social events - From BBQ's and movie nights to team lunches, plus Friday dinner and drinks (we also have a team event budget you can use to buy games or sports equipment to make working here even more fun)
Company HQ
Mitte, Berlin, Germany
Articles
Leadership
Guillaume Verlinden
(CEO/MD (Not Founder))Investor and Advisor at Revolt Games. Previously VP of Product at Tilting Point and Social Point, and Manager at Accenture.
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