Senior Content Marketing Manager, Thoropass
$110-130k
+ Bonus opportunity & Equity
Compliance & audit management platform
Be an early applicant
Compliance & audit management platform
201-500 employees
Be an early applicant
$110-130k
+ Bonus opportunity & Equity
201-500 employees
Company mission
To build a world that’s safer for consumers, more seamless for enterprise, and ripe for advancement.
Role
Who you are
- Proven Expertise: 5+ years of experience developing content that resonates with senior technical leaders in a B2B SaaS environment. Exceptional writing and editing skills with meticulous attention to detail. Hands-on experience with content platforms, including SEO, CMS, and AI tools
- Strategic & Tactical Agility: A track record of developing and executing successful content strategies that drive engagement and conversion. Demonstrated ability to recruit and manage diverse creative teams
- Analytical & Results-Driven: Strong command over data-driven content performance metrics, and an ability to translate insights into actionable improvements
- Persona-Focused Mindset: Adept at writing for defined personas in a technical space, ensuring that content speaks to real challenges and aspirations—not just optimized for search engines
- Project Management: Excellent organizational skills with the ability to balance multiple projects and deadlines seamlessly
What the job involves
- Define the overall content strategy aligned with Thoropass’s brand and business goals
- Create content roadmaps that address key buyer personas rather than just focusing on SEO metrics
- Recruit, onboard, and manage a network of agencies and freelance talent
- Work closely with product marketing, design, and subject matter experts to produce content that resonates
- Oversee the production of high-quality articles, whitepapers, case studies, videos, and other formats
- Ensure consistency in tone, style, and messaging across all channels
- Analyze content performance data to continually refine strategy and maximize engagement
- Stay current with industry trends and adjust tactics to maintain a competitive edge
- Collaborate with broader marketing teams to ensure content initiatives support overall demand generation and branding efforts
Our take
If you’re a growth-stage startup, you need to become SOC 2 compliant to be able to close enterprise deals. However, becoming SOC 2 compliant can be expensive, time-consuming, and pretty complicated. Thoropass (previously known as Laika) provides an end-to-end compliance service for startups, to enable them to work with legacy companies in highly regulated fields such as health and fintech.
Due diligence is quickly becoming a consideration from day one for startups in these fields, with an increase in collaboration between disruptive startups and legacy players. Thoropass has taken up an acute position between the two, allowing startups to get deals done more smoothly and scale more quickly, whilst allowing the established companies to access emerging talent.
Although Thoropass has maintained a strong focus on growing early-stage companies, it has ambitious plans to start working with big banks in the future. Significant funding raised by the company, which already has hundreds of customers, will see it invest in expanding the functionality of its platform and its wider business funnel.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$50m
SERIES C
Nov 2021
$35m
SERIES B
Total funding: $98m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Austin Ogilvie
(Co-Founder & Executive Chairman)Began their career as a Research Analyst at EverFi before moving on to become Project Manager at On Deck Capital. They also served as the CEO at Yhat (acquired by Alteryx) and then went on to become Director of Product Management.
Eva Pittas
(Co-Founder & COO)Studied Finance at NYU Stern School of Business. Worked at Citi Bank for over 13 years as Chief Financial Officer. Later became Managing Director at Citigroup. Founded and worked as CEO of Fintech BRCG in 2017.
Sam Li
(Co-Founder & CEO)Studied Computer Sciences, Maths and MBA at the Universities of Virginia, Columbia, and Harvard. Worked as a Technology Analyst for Goldman Sachs. Then became a Technical Account Manager at Google. Co-founded and worked as CTO of Zinc Platform. Most recently was an Entrepreneur in Residence at Bain Capital Ventures.
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