Product Portfolio Marketing Director, Mastercard
$155-259k
Global payments technology company
Open for applications
Global payments technology company
1001+ employees
Open for applications
$155-259k
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- The ideal candidate will have a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments
- Proven experience in product marketing, preferably in a B2B environment
- Strong understanding of product lifecycle management, competitive positioning, and market trends
- Demonstrated success in developing and executing marketing strategies that drive business growth
- Experience working with cross-functional teams, including product, sales, and regional marketing teams
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels
- Data-driven mindset with the ability to leverage insights for strategic decision-making
- Domain expertise in customer acquisition and engagement, marketing tech, loyalty or personalization preferred. Experience with product marketing within or to financial services and financial institutions preferred
What the job involves
- We are seeking a results-driven and experienced Director of Product Portfolio Marketing to lead the marketing strategy for our Customer Acquisition & Engagement portfolio
- Reporting to the Vice President of Product Portfolio Marketing – Customer Acquisition & Engagement and Business & Market Insights, this role is critical in defining, executing, and managing the marketing approach for the portfolio
- The Director will collaborate closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that the portfolio’s value propositions and differentiators resonate with target audiences and drive business growth
- Drive product portfolio strategy alignment in collaboration with product teams; and team with broader integrated B2B marketing to drive achievement of business goals
- Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases. Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience
- Work closely with product management to stay aligned on marketing objectives for their business and support integrated b2b marketing strategies to drive performance through various marketing channels
- Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas
- Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation
- Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes. Continuously assess the effectiveness of product marketing efforts and adjust to improve results
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO, not founder)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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