Product Marketing Manager, Recyda
Recyclability assessment software
Be an early applicant
Recyclability assessment software
1-20 employees
Be an early applicant
1-20 employees
Company mission
To create the first comprehensive and reliable data-driven software for location-based recyclability.
Role
Who you are
- Degree in Marketing, Communications, or a related field
- Relevant experience (3+ years) in B2B product marketing in an Enterprise SaaS company
- Proven experience in writing product descriptions or marketing content which drives engagement and supports sales efforts. Please submit your product marketing portfolio
- Knowledge of the packaging and recycling industry is highly desirable and will be a significant advantage
- Exceptional writing, editing, and communication skills in English, with the ability to convey technical product information in clear, concise, and compelling ways
- Proven experience in targeting enterprise clients in complex, multi-stakeholder environments
- Ability to translate complex product information into benefit-driven messaging for different customer segments
- Creative thinker with a strategic mindset, who can generate new ideas and adjust strategies based on data and industry trends
- Highly motivated self-starter with the ability to manage multiple projects independently and collaboratively in a fast-paced environment
What the job involves
- We are seeking an experienced Product Marketing Manager (m/f/d) for our Marketing team to shape the way we communicate our solutions, craft compelling product messaging, and increase customer engagement by effectively communicating our value for customers
- You’ll be responsible for positioning, messaging, and driving product adoption while working closely with cross-functional teams like Product and Sales
- Craft clear, persuasive, and accurate product descriptions that resonate with our target audience in the packaging industry
- Develop and manage content that highlights the benefits, features, and unique selling points of our software across various platforms (website, print, digital), ensuring alignment with our marketing and business goals
- Position and launch differentiated product features that meet and exceed business objectives. Shape product marketing campaigns that target prospective customers
- Collaborate with product development, sales, and customer success teams to gather detailed product insights and translate technical details into customer-centric messaging. Improve product sales messaging constantly with a data-driven approach
- Educate other departments on current product messaging
- Ensure all product-related content is consistent with our brand guidelines and tone of voice, creating a cohesive narrative across all channels
- Assist in the creation of marketing collateral such as case studies, white papers, and presentations
- Stay up-to-date with trends in the packaging and recycling industry to ensure messaging remains relevant and impactful
Our take
Recyda creates more precise and efficient recycling assessments on a global scale, providing companies with a database that centralises information specifically on the recyclability of packaging. This in turn helps companies keep up with waste quotas and reassess the way they package their products.
Through Recyda’s application, companies can visualize how packaging specifications are changing, helping brands and manufacturers align their processes with the recycling requirements of countries. The German-born start-up has received several rounds of seed funding since 2021 and is focusing its 2023 investment on expanding its team, markets, and its platform's capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Oct 2024
$6.7m
SERIES A
Mar 2023
$1.9m
SEED
Total funding: $8.5m
Company benefits
- Very flexible, innovative and creative working environment in our brand new open office space
- Flexible work arrangements (remote or hybrid possible) or work from our modern and bright office in Freiburg
- Hardware of your choice and free drinks
- Team Events
Company HQ
Stühlinger, Freiburg im Breisgau, Germany
Articles
Leadership
Vivian Loftin
(Co-Founder)Currently Member of Communication Team at MTP. Previously developed Recyda at Futury and took an internship at the Cultural Sector of Instituto Cultural Alemán
Christian Knobloch
(Co-Founder)Previously Software Engineering Consultant at Green Light Labs, Affiliate at Berkeley Lab, Part of an Innovation Project (Recyda) at Futury and President at TriRhena Consulting e.V
Anna Zießow
(Co-Founder)Previously Consultant at TriRhena Consulting e.V, and developed Recyda as an innovation project at Futury
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